So that "certain premium" for the UMD-less PSPgo? We may gripe about the $230 price tag here, but our friends across the pond might actually have it worse. Right now, while UK gamers are shelling out on average £100 (about $165 US) for a new PSP, the "guide price" for Go is currently set at around £230 ($370 US). Egregious? We think so, and it looks like British consumers might agree, as two independent retailers have reported zero pre-orders so far. Ouch. Of course, it's not indicative of the entire region, especially given there's no data here from the big chains, but as a "canary in a cage" indicator, it still doesn't sound good -- but hey, there's still plenty of time before its October 1 launch, and anything can happen.