Electronics packaging has been growing steadily smaller and less annoying over recent times, but here comes Apple adding complexity where we didn't know it was needed. The bright sparks at Cupertino envision powered, data-transmitting boxes that will ensure the device within is fully juiced, packing the latest firmware, and capable of pumping out video demos so that the packaging needn't get in the way of wooing customers. Sure, up-to-date firmware and a full battery sound nice, but we can't help but wonder about the price premium we'd have to swallow to be able to see our new toy dancing before we've even set it free from its box.

[Via Phone Arena]

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Apple's 'active packaging' patent application tries to reinvent the box