The British Video Association is back with some more happy stats on how well Blu-ray is doing, claiming 3.1 million discs sold since the start of 2009. Still, even with a claimed 231% jump over last year's YTD figures, that hasn't offset a 9.5% drop in sales of DVDs. that should move the needle well past last year's figures, where only 1.5 million were reportedly moved by October, but we doubt that's much comfort to employees of the nearly 900 retailers that have closed this year. Even with consumers "continuing to spend money on the product" once they've experienced it, according to BVA director general Lavinia Carey, expect a greater focus on downloads to offer an alternative to piracy, though no word on when that can be expected.