New RIM ad shows deep appreciation for U2, Apple's ad team
By Paul Miller 
posted July 9th 2009 5:58PM
posted July 9th 2009 5:58PM
posted July 9th 2009 5:58PM
A look back on popular stories from today in a specific year.
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
OMG. SO MYSTICAL AND FREE SPIRITED. I MUST BUY.
*Bump*
They also borrowed the lens flare stuff from Star Trek.
Apple ad: popular musical group enveloped in flashing lights and bubbles.
RIM ad: popular musical group enveloped in flashing lights and bubbles.
Microsoft ad: husband lying on the floor wallowing in his wife's vomit after she discovers his porn browsing history.
HMM, WHICH COMPANY SHOULD I PATRONIZE?
@Quix
Well gee, since you have no intention of ever using MS products regardless of what their ads are, nor will you use RIM stuff, why the hell are you wasting everyone's time asking?
@ Looks_Around_You: it's called a "rhetorical" question. Look it up.
Quix,
It's called trolling, and could you try a little harder next time.
I love Viva la Vida too, but our Arab friends hate the song, because it has the word Jerusalem
@Quix
I think you hit a little too close to home on the vomit scenario.
@Sea Urchin,
Don't be silly I'm an Arab (Kuwaiti) & I love Viva La Vida, smart lyrics & brilliant vocals, the song is inspirational & it's produced by visionary people.. Absolutely brilliant.
Now talking about that other company.. U2 is worth nothing to me outside of Apple.
I know I know.. downvote me all you want.. but I'm an Apple & Sony fanboy, & I'm proud of it.
@ WindowsFTW: Who needs to try? Microsoft writes this stuff for me!
@DanielT: Indeed.
Imitation is the sincerest form of flattery?
Imitation or duplication?
How exactly does this AD help sell more RIM products? Who cares if they love U2?
It's a play on words (I assume):
Blackberry Loves You Too.
I really think it went over his head.
Apple pulled it off way better though...
agreed. The songs better too :-)
I thought they were both below average ads. If apple's was better it would only be because it was actually about coldplay. The blackberry one had nothing to do with either bb or u2, u2 wasn't using bb and bb doesn't have a global music store with u2 exclusives.
U2 must feel like the town bike eh?
Heh, I wonder how U2 feels about being Apple's sloppy seconds for RIM.
The apple ad was to promote coldplay's new album, which IIRC was on presale only through iTunes (i.e. an exclusive promotion). So, you can get Coldplay on iTunes, but U2 LOVES the BB... Big diff. It has nothing to do with the iPhone, but then again this is Engadget.
The BB ad should have been compared to the other U2 ad that Apple did. Of course, the artist development of the Coldplay and BB U2 ads are the same (likely U2 was behind the concept of an Apple ad, then when Coldplay came along, Apple stolen it and used it against U2. U2 does a BB ad and says, hey remember that concept we had at Apple...) Hmmm.. I like starting rumors...
Also, when Palm uses U2 then you can say U2 IS the town bike.
Cold Play add is way better!
so is the music :D
Well, now we know who the twelve-year-olds are on Engadget...
HELLOOoooooo!
HELLOOOOOOOOOoooooooooo!
HOLA!
czesz!
feliz navidad
Coldplay ad was much better.
I would say thir music is better, but that song was totally ripped off from another group almost to the note.
Find the comparison on youtube. it's astonishing.
I don't get how these ads have anything to do with blackberry's product. They aren't exactly the greatest media players out there...
I think the adds are to show that they're the main sponsor for U2's up coming world tour.
Yeah, cause I'm sure Coldplay sits around listening to Joe Satriani all day. Not.
Melody duplications can happen independently. It's not like it's some complicated and weird arrangement of notes.
No. No similarity. Whatsoever.
hey at the end of the day both bands suck so, I guess HTC wins, since pre's advertising is also freaking creepy.
are you talking about the ad where that chick REALLY needed a tan?
if so, i agree 100%
yeah but the music rocks
M83 >>>> Coldplay >>>>>>>>> U2
seriously that girl is creepy as hell! who the hell at pre/sprint thought that ad was ok? that doesnt make me want to buy a phone it makes me want to change the channel.
Quite odd link with U2/ b'berry since Bono owns most of the hedge fund that has just invested in and revitalised Palm to enable the Pre!
With Bono's Elevation Partner's money tied up in Palm, you'd think that U2 would be sending some love the Pre's way.
Ironic that Coldplay has been hounded for their 'Deep Appreciation" of a couple of other writer's songs.
So what's gonna be the red u2 version blackberry ? Bold or storm ?
My bet goes to storm !
Blackberry is sponsoring U2's current tour, and U2 is putting out a mobile album sold on the Blackberry Apps Place, AND Blackberry's newest product is called the Blackberry Tour. Although most people wouldn't know that or deduct that from the ad, I guess it's somewhat relevant?
AND all RIM employees are getting a free ticket to the U2 360 tour closest to their city (in Canada at least)
Yup, saw this the other day and though the same thing.
What does that have to do with a Blackberry? Oh, nothing? Ok.
Yeah. They should stick to their strengths.
I thought it was an ad for apple tv when I first saw it. The whole time I was wondering... "Why would Apple use U2, they haven't been trendy for 10 years?" and then it said BlackBerry and everything made more sense.
You do know that U2 was in an iPod ad just a couple of years ago?
Let me guess, that slipped your mind before to decided to slam RIM for using them?
@ look around you
.. that was in 2004, dude. Before iPods could even play video. Before blackberry put more than 32mb of memory in their phones. Five years in the tech world is more than a couple, it a lifetime.