New RIM ad shows deep appreciation for U2, Apple's ad team

Yeah, we're sure there are only so many ways you can feature a bit of Brian Eno-produced stadium rock in space in support of your hip, relevant tech company, but we'd say RIM copped a bit much of Apple's style in its new U2 ad. Check out "BlackBerry loves U2" and its iTunes-touting Coldplay inspiration after the break for all the shimmering, uncanny similarities. Though, to be fair, Apple has done its own share of ad swipes in the past, so perhaps RIM was just looking to imitate the master?

[(Unverified) Posted Jul 10th 2009 1:35PM]

Similar U2 video with those moving lights, from 1997:
http://www.youtube.com/watch?v=5A8-N_SUcUc

U2 rips off Coldplay? Heh, good one.

[(Unverified) Posted Jul 17th 2009 9:19AM]

The ADs are very similar however they are directed to very different audiences. The Apple Ad is a Coldplay Commerical promoting Coldplay on iTunes and probably targets the 16-30 demographics and the BlackBerry ad is advertising that the U2 demographics 25-50 loves BackBerry and U2 so go out and buy the phone.

BTW - both ads are nice and make a lot of sense.