Video: TAT's augmented reality concept unveiled

You remember TAT, right? Amongst other things The Astonishing Tribe has done some bang-up work with the user interface for the G1, unveiled a pretty impressive 3D eye-tracking concept, and now they're hard at work developing something called Augmented ID, an augmented reality concept that uses facial recognition software to attach your visage to a profile. When someone views you through their handset's camera, pre-selected info and social networking links appear to hover around you, letting your new found friend in on more than just your pretty smile. Of course, this is only a concept at the present moment, but when it does become real, make sure you remember to remove those links to JDate and the Cracked Magazine forums before that important corporate presentation. Trust us -- you don't want those worlds colliding. Hit up that read link for the latest from the Swedish design team, but not before you peep this stellar video after the break.

Read - TAT Showroom

[iubyont @ Jul 9th 2009 2:28PM]

has anyone else watched "Eden of the East"?

[yuphorix @ Jul 9th 2009 2:39PM]

Yup. The Eden System... woooh!

[runesong @ Jul 9th 2009 2:48PM]

I thought the same thing when I saw this!

[edpsx @ Jul 9th 2009 4:33PM]

Yup, Project Eden.

Now if the carbon markets come out, then we have Shangri-La.

[paul34 @ Jul 9th 2009 2:29PM]

Imagine TAT.

TAT looks interesting.

When will we be able to experience TAT for ourselves?

[lostmotel @ Jul 9th 2009 2:42PM]

Funny.

[DirtyVegas @ Jul 9th 2009 3:09PM]

I want to see some software from the lesser known team, The Wonderfully Astonishing Tribe .

[Todd.Starbuck @ Jul 9th 2009 3:17PM]

What is TAT and where can i trade it for the other thing?

[OneLove @ Jul 9th 2009 8:43PM]

i'd rather have TIT than TAT.

[Chris @ Jul 9th 2009 2:29PM]

Or you can do it the old fashion way and ask for it instead of being a creepy stalker....

[dan2600 @ Jul 9th 2009 3:10PM]

thats what i was thinking...

but it would be cool if this was like in contacts so it pops up on your own person HUD (I'm thinking of Deus Ex or System Shock) haha.

[dsteve303 @ Jul 9th 2009 2:30PM]

Not interesting.

[Col. Readily Apparent Upon Cursory Inspection @ Jul 9th 2009 11:28PM]

Oh come on. It would be worth it just to see the JDate sign actually pop up.

[weems @ Jul 9th 2009 2:35PM]

"how many girls did you take pictures of last night?"
"like 13 dude!!"
"hell yea!! lets hit those hoes up!"

[andrew @ Jul 9th 2009 2:39PM]

might be easier to just ask the info and input it but its cool technology, just dont know how useful it actually is, not to mention awkwardly holding your phone up to scan someone

[anl @ Jul 9th 2009 2:46PM]

it will be useful when trying to stop a massive missile attack.

[edpsx @ Jul 9th 2009 4:34PM]

nice ;)

Points finger..... BANG!

[Rajesh @ Jul 9th 2009 2:52PM]

But can TAT tell the difference between twins or a guy with a mask....hmm

[MeowR- @ Jul 9th 2009 10:55PM]

Like, can anyone?

[Steve @ Jul 9th 2009 2:52PM]

Heh... at 1:25, "Watching a TAT presentation" suddenly changes to "Thinking about summer vacation"...

Presenters (and college professors) are gonna love this view into what their audience is really thinking about!

[SugarySnack @ Jul 9th 2009 3:04PM]

Clubbin' like it's 1999.

[Ola @ Jul 9th 2009 3:11PM]

You know since TAT are Swedes and also SonyEricssons dev is located in Lund I bet you that the phone cluttered with duct tape is the new SE Xperia Android coming out .. or some beta phone

[james @ Jul 9th 2009 3:22PM]

if they could get that in a contact lense i'd be impressed.

[iRoc @ Jul 9th 2009 3:36PM]

This is kind of scary, but it seems most are missing the implications of this. For this to work there has to be a facial recognition data base. Wouldn't this tech mean anyone can find you anywhere at any time? It's getting a little to 1984 in here. It's not just secrete government plots that you'd have to worry about. Lets say you are a young woman out on the town and you've had a few too many. Some serial killer with this app on his phone jsut scans your face from across the bar and suddenly has entirely too much info that he uses to convince your drunk as* that he knows you. You let him drive you home because he says you are too drunk to drive. Bam you wake up dead and dismembered. This is so not COOL! There is a reason your parents told you not to talk to strangers, now we are going to give strangers a tool to appear to not be strangers at all. Stupid Europeans, I guess it's chic to be a creepy stalker killer type over there now days.

Do try it. I have a daughter it's my job to worry about how this could be used for nefarious deeds. So you can drop backspace your comments about my paranoia before you even start.

[pavlindrom @ Jul 9th 2009 4:09PM]

Wake up dead... is funny. The rest of the story isn't.

[[e-mail] @ Jul 22nd 2009 3:53PM]

You don`t wake up from being dead and dismembered

[chris joseph @ Jul 9th 2009 3:43PM]

Where are all the advertisements? The brand and make of his suit and shirt... his tie. The rims for his glasses? Augmented reality is going to be subsidized by advertisers. Everything will have an RFID for the sole purpose of AR tagging.

[mrD @ Jul 9th 2009 5:38PM]

british goverment has got to scrap this out of date crap!!! id card thing,its being left behind by.......facebook,tat,twitter and god knows who n what else,all i am saying is,its not about silly cards anymore its about software and ......social network .....Big brother is coming .....ah hell ill look at the postive ...is there a postive when future will be a uber powerful jason/ michael myers using smart phones,that can track there prey with gprs,tat equipment,,,,and dont get me started with skynet or shynet ,,,,,that can call up your profile added you to there friends ,before killing you

[mdebeer38 @ Jul 9th 2009 5:49PM]

I love JDate

[rodney.ha @ Jul 9th 2009 5:52PM]

Lol wow, same thing as the EDEN system thingy from the anime "Eden of the east." Neato...

[motionmonkey @ Jul 9th 2009 6:52PM]

Weak...motion tracking some video footage in After Effects and dropping in some graphics ≠ amazing UI design.

[Freitag @ Jul 9th 2009 7:20PM]

I tawt I taw a putty TAT

[Sponkey @ Jul 9th 2009 8:51PM]

Thank you for visualizing my idea of hell.

[TREX6662k5 @ Jul 10th 2009 11:19AM]

Seems quite heavenly to me actually.

[Zig @ Jul 9th 2009 11:20PM]

For everyone that mentioned Eden of the East. I love that anime. So this is what the next level live action anime will be like? Bring on the Gundams!!!

Can the producers and writers of Eden of the East sue for this?

[iRoc @ Jul 10th 2009 5:19AM]

pkny021

that's what makes the statement funny. The sheer absurdity of waking up dead and dissmembeted. The person that commented right before you got it, so i wasn't completely off bade thinking people would think the statement was some what funny.

I'm sorry that you didn't get the attempt to lighten the mood of my comment. Sorry that that humor misses you.

[Eddie B @ Jul 10th 2009 12:10PM]

SO it's kinda like a Sims action selector. As soon as an app for the Iphone is released for this, then i'll be happy.

[dylski @ Jul 14th 2009 9:54AM]

Don’t like the idea that you change your profile depending on the audience.

You’ve only got one face so surely only one profile?

Imagine you provide a professional profile for your corporate meeting as they suggest in this video. If one of your meeting attendees then points their Augmented ID at your photo some weeks later after you’ve thrown together a more informal profile for a weekend party they could be in for a shock!