With both platform makers and hardware makers suddenly deciding to get into the app store game en masse, it feels like we're risking over-saturation -- but that's not deterring LG from launching its plainly-named LG Application Store. The service will be targeting Windows Mobile devices in the Asia-Pacific region first -- Australia and Singapore to start -- with the goal of getting more than 2,000 apps available by year end. LG's making SDKs openly available for interested devs which should spark some interest -- but without a more global launch and with upcoming competition from Windows Marketplace and others, it seems they've got an uphill battle to garner any success.

[Via Akihabara News]