Questionable longevity or no, Blockbuster's taking some strides to get itself firmly into the video on demand business, and this latest announcement will go a long way with that. The company announced that it's integrating its OnDemand service into Samsung HDTVs, home theater systems, and Blu-ray players starting Fall 2009. Better still, those with LED HDTVs series 7000 or above, LCD / Plasmas series 650 or above, and select 2009 Blu-ray players / theater systems can get the service later via firmware update. It's still got a ways to go if it wants to catch up to Netflix, but every little bit helps, right?

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