Video: augmented reality business card sells itself
By Darren Murph 
posted Jul 17th 2009 10:55AM
posted Jul 17th 2009 10:55AM
[Via GadgetVenue]
AR Business Card from James Alliban on Vimeo.
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If my mind were feeble, I probably WOULD have forgotten about them. :/
As least those cards put up an image that was intelligible. All I see here is a multicolored splatter. Looks more like a Jackson Pollack than a business tool
WHAT
So this is like that PS3 card game, except is looks all sloppy and pixelated as oppossed to beautiful and smooth.
I see.
ok...now make it mainstream
I need a shirt with an AR label that makes me look like a body builder.
I need a pair of pants with an AR label that makes me look like a have a big . . . oh nevermind.
ahh eddie, seems you have finally faced the truth that not even special pants will make it look big for you
/jk
I can't imagine why the webcam was pointed at his wang :-s
I... don't understand. How is that happening in real time? I can imagine making a 3D effect like that... but it would take FOREVER to render. Even in a cluster.
It's magic.
That? Take long to render? No... that could be done in realtime on a very low performance processor.
You can do it with flash and a webcam. http://flash.tarotaro.org/blog/
GE released a site a few months ago that used a similar functionality.
@LondonConsultant you crack me up!
did anybody else see how he dropped it at the end?
Imagine having dinner with the man who thought of that.
I know, it's not pleasant.
This is way crappier than those Topps cards.
Still not practical......
''imprinted with a 3D grid of colored planes'' >> lolz..I dont think so. .. you make it sound like a holoprojection of Princess Leia. The symbol on the card is a tracking glyph that can used to spatially place visual media. They used it in 'prototype this', and has the similar principles as MoCap used in games and movies. Allibans other vids will illustrate this as well.
Yeah you can take your pencil and doodle one on a piece of paper, it's completely irrelevant basically, it's just lines the software knows in advance how it looks and can determine what the rotation is when it sees it at an angle.
Andros form StarFox! =D
This tech is being used more and more often, and it's awesome! I can't wait to use it myself frankly.
"This is the most impressive business card I've ever seen it's mine. It took me 25 years to design this."
http://www.youtube.com/watch?v=f2mHkQUBEpM
in case you guys didn't get the memo
Until we have glasses, contact, or retinal displays AR is pointless. I don't want to watch myself interacting with something on a screen.
The other option would be transparent handheld displays that do AR overlays, like the couple of android and iPhone apps, without the "I'm looking at the world through a really crappy viewfinder" effect.
what's the point of this? the point of a business card is to have a highly-pragmatic way to swap information.... this requires a computer, a web browser and an internet connection... fail.
Agreed. Why would anyone need this? Unless they're so uninteresting they need to give people an excuse to keep their business card around...
This is a business card that people would show their friends and coworkers.
Why does anyone need this? Well, they don't. Business cards don't need color, or fonts, or pictures, or texture, or any of the other things that foolish people think makes them stand out. Just your name and business, and some contact information.
No you don't show it, you show the back to the camera and nobody will pay attention to what's on the actual card.
boo. hiss.
does anyone remember back to the future 2 when the cd shark came out and bite Michale J. Fox. It look mutch the same but the same question remains.
How do you see it with your eyes without some sort of camera or eyeglasses?
There is nothing to see, it is only visible on the computerscreen in the software/site you goto, the card is merely followed by your webcam to move the image like a virtual wiimote, or project natal if you prefer.
you're hired!
This is kind of pointless...and ugly.
Fail.
Wow...
The scary part is that the only thing that's augmented is the boring factor. This is yet another solution in search of a problem, kinda like the bento box USB key except that at least the bento box is cute.
"here take my card and uh download this um software and uh hold my card up to um your computers camera and uh then move my um card around about and uh then like um call me when you uh want um more super great fantastic junk like that" - goof
It does not fit in a Rolodex because it does not belong in a Rolodex
Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark.
is something wrong, patrick? you're sweating.
Actionscript 3.0 is the last language i would use for AR
Actually I make my card ARable too. That's a few months ago, which is made as a example in my blog post on how to use colored marker in FLARtoolkit. http://blog.onthewings.net/2009/05/23/flartoolkit-trick-use-a-colored-marker/
For what it's worth, a friend and I came up with the same idea independently several weeks ago. Props to this guy for actually DOING something with the idea--I'm just too lazy.
I did have a better implementation of the idea in mind, though...
American Psycho anyone?
cmon... Carruthers card was awesome, you must admit
Just getting my browser to remember my commenting password... can only do that by making a random comment... sorry guys. Only took me about a year to notice that they keep sending me a password in the "please confirm" email...
Where can I apply to work for your company? This is awesome! Requires the Cam, but wouldn't anyone to show this?
Nissan's 'Cube' brochure (you can request one on their website) has this built in, you have to install this special software, and it has like 4 different panes, you can look inside the car in 3D, just moving the card around. It's pretty fun to play around with, but you never touch it again
my semester project goes into a similar direction. i kept my focus on enhancing the paper business card with a more personal presentation and easy ways to directly get in touch with the person.
http://www.t-o-x-i-n.de/index.php/2009/07/18/allgemein/augmented-businesscard-english/
Look at the video and you can see clearly that at around 0:27 the video gets out of focuse but the so called card stays the same and so, well, we were had. PHOTOSHOPED!!
You got fooled XD
briliant ad for this guys website...
i dont know if your talking about my video, but i can guarantee you that there was no photoshop, after effects or similar CGI involved. just flartoolkit and papervision 3d.
also i dont see the point in faking a video for my website since i dont earn any money with it ... its just the portfolio website of a design student.
hope your not disappointed now... maybe i should have faked it for more attention :D
Outrageously cool concept. Traditional business cards bore the living daylights out of me, I'm all for reconceiving them.
Come on guys - am I the only one who thinks that is merely a crappy video-editing stunt?!