big on plasma picture quality around these parts, but with the average cost of a 50-inch set coming in $300 cheaper for plasma than LCD, there are some other reasons to consider the older technology as well. Among the myriad of plasma misconceptions, fear of burn-in is the gift that keeps on giving to LCDs, even as they move into the 40-inch regime largely vacated by plasmas. At the more pricey end of the spectrum, dynamic LED backlighting has narrowed the performance gap, but those LED backlit sets are still quite pricey. In the end, it's good to have choice -- and as much as we support plasma, we just can't agree with the zealots that claim "death" to either technology. The competition between LCD and plasma is exactly what has brought better performance and lower prices to everyone, so we're hoping this fight goes as many rounds as possible.