Talks had apparently been going on for a while to start a Blyk
-branded Dutch MVNO, but to better align with its revised business strategy
, the company is switching up its strategy and working with Vodafone to use its existing infrastructure exclusively. With the new plan, Blyk will be responsible strictly for the ad delivery technology, but either way, the result is pretty much the same: young'uns in the Netherlands will be able to get some voice minutes and texts every month in exchange for being delivered targeted advertising on their phones. The company claims that an "overwhelming" number of carriers in Europe and Asia are asking Blyk to take over their mobile advertising businesses entirely, so it seems the start-up could have a very successful future despite the slow start it's gotten with its own-branded MVNO in UK. We're still not sure we'd be willing to get blasted with frighteningly well-targeted ads (robots, console emulators, pizza joints, you know the drill) in exchange for a pittance in minutes, but for teens just getting their start, it could still be a power play.