Think the market on measuring things has been cornered? Think again, cause designer Shay Shafranek recently came up with this new concept that adds a bit of newfangled technology to and old fashioned wooden ruler. The secret, it seems, is a line of tiny metal points running along the edge of the ruler, which can detect when you touch 'em with a pencil and display the exact measurement on the LED display discreetly hidden inside. Better yet, the ruler can apparently store measurements and add 'em up as you go along, eliminating the need for any pesky remembering or math. Of course, it is still just a concept, and there's no indication that Shafranek has any commercial plans for it just yet. In the meantime, you can get a peek at its inner working courtesy of the clear version after the break.