It's nice that they responded to the negative sentiment this stupid, stupid promotional stunt created, but this kind of undercuts their whole "Circles of Hell" marketing campaign, doesn't it? Apologies just aren't very hellish. We can't imagine Beelzebub begs pardon from those he makes swim through a sea of fire and brimstone for all eternity. "Oh, man. That looks like it hurts. I'm like, really sorry about this, guys. Do you want some aloe?"