We'll leave it to rabid commenters to debate how well Blu-ray is or isn't doing, but Paramount's latest weapon to boost sales and DVD rentals is a staggered release schedule. Variety reports Dance Flick
(sure reference material) will debut on September 8 in unrated Blu-ray form for purchase, plus rental DVD & blu-ray, while a version for purchase on DVD should arrive four to eight weeks later. Disney already tried something similar with its Bolt rollout
, but retailers botched it and put both versions on shelves at the same time in many cases
, though that hasn't stopped the studio from planning to try again with Snow White
. At least in this case, we figure it's probably more about boosting rentals and testing the waters, but with VP of Paramount Ken Williams saying "that releasing a Blu-ray exclusively for sell-through will help drive adoption of the format" we figure the day a new blockbuster hits shelves on Blu only (for a limited time) isn't far off.