The Shack: You have questions, we have propaganda
By Ross Miller 
posted August 4th 2009 12:27AM
posted August 4th 2009 12:27AM
posted August 4th 2009 12:27AM
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I remember a time, when radio shack was known for excellent quality electronics. Sure, you could buy the same products else where cheaper, but it was nothing like having a radio shack item.
Thats the only reason old people still buy things from there, they remember those days as kids.
Now its just junk like all the other stores it brings nothing to the table
Circuit City tried pulling this same crap just before they let out their last drying breath. "The City" was supposed to be the new name and would magically save the company. Sorta edgier new slogans were introduced and the commercials became awkward. Worked out great. At least The Cars got a boatload of money for a song that got used for about 2 months (maybe the lyrics "I dont mind you comin here/And wastin all my time" and "I guess youre just what I needed/I needed someone to bleed" had something to do with no one coming into the store?).
I can't doublethink my way out of this!
You would think that they would SHAQ (Shaquille O'Neil) in this new rebranding/promotion wouldn't you?
You can tell all the negative comments are by folks who have never worked for "The Schmack".
REAL Schmack employees know that the resultant massive spewing of pure word-based hatred would be more than even 100 Engadgets could stand.
Every time I've needed an obscure cable or battery asap, RadioShack has been there.
Yeah, the rebranding is trying too hard to be hip, but I didn't think there was so much hate out there for the store itself. Granted, I have no complaints about service because I always know what I'm looking for when I go in there.
Radioshack is not rebranding, so much as "dual-branding." While it will continue to operate under the name Radioshack, it's also using the name The Shack as part of an image relaunch. Radioshack has fallen behind and is trying to regain ground in the electronics industry. Not to say business is bad or anything, because it's not, but Radioshack just isn't as relative as it used to be. In the early to mid 90's, Radioshack was a household name, and it's lost that place.
That, and it needs to apply to a younger demographic. As an employee, I can state it as a fact that the majority of our customers are repeat customers from the hey day, many of them older and only coming it for things such as cordless phone batteries. This is an effort to get the attention of a younger demographic and change our aging image.
Not only that, but it's meant to go hand in hand with our launching of a new wireless carrier in addition to Sprint and AT&T. And I will say, it's NOT Verizon. Take a wild guess.
Oh, and the kiosk thing: Radioshack's contract with sprint for kiosk sales has run out, so rather than simply renew, mall kisoks are re-branding to Radioshack so they can sell all our carriers, prepaid and contract alike.
I happen to be in the middle of 1984, almost done with it. I had to do a double take and got slightly freaked out. lol.
He had won the victory over himself. He loved The Shack.
В Советской России, грудь ласкать вас.
!
OK, I can recognize bits of Cyrillic well enough to guess that that starts with "In Soviet Russia, Radio Shack", but what does "вас" mean?
THE SHACK IS WHACK.
When you surrender yourself to the Shack, you are guaranteed a perfect life of serenity and love, and loving serenity!
This would have been Epic if they could get Shaquille O'Neal to be the spokesman.
No one wants to see your garbage classic store, and you must be dead to have the whole thing done already when it doesn't have to be until the 8th. I would post my store but is a C3 and just as ugly; now those new white C3U stores look good
Hopefully The Shack will keep the small components inventory stocked.
I can see where they got their inspiration form ..
Dwayne Johnson-->Rocky Miavia--> The Rock
What next ?
Can you smell , what The Shack is Cooking ?
The Shack will kick your candy-coated a$$
It's 1999 all over again .
They should just pick a completely different, much cooler name like... I dunno... maybe "INCREDIBLE UNIVERSE!"
I miss Incredible Universe.
I really miss Incredible Universe. I could spend hours in that store.
I personally have heard our CEO talk about this new ad campaign. We are not changing the name of the store, only how people refer to it. For example, you don't say "I'm going to the United Parcel Service store" you say "I'm going to the UPS store". People don't like taking advice from big corporations, they take advice from friends. When you give a store a nickname like "The Shack", people find that more friendly and more willing to take advice. Some people see Radioshack as wires, connectors, and batteries, when in fact we sell much more. There are a bunch of people who already refer to our store as "the shack", now we are giving confirmation to those, as well as re-igniting the interest in our store.
What shack do you work for? The shack i work in, doesn't make us do that. Your shack is lame!
I'll never forget the time in the Radio Shack in Amherst, New York's Boulevard Mall back around 1979: the clerks were away from the counter and happened to leave out the line printer output of their inventory in a wide open binder. I had just enough time to see the real cost of the components versus the list price when I hear a scream, "He's on the books! The kid's on the books!!" It was up there with NORAD launch codes, or so it seemed.
I think I ran the hell out of there but at least I learned the concept of markup--painfully.
1999? Like, THE SHACK is comin', and everybody's jumpin'?
I smell THE SHACK and...candy, yeahh...
You's a fine mothafucka, why don't you back THE SHACK up
do you belieeeeve in SHACK after SHACK...
*shudder* My mouth tastes like middle school..I need to brush my teeth.
TheOnion (irony?) nails the real issue: http://www.theonion.com/content/news/even_ceo_cant_figure_out_how
The 'Shack, Your Questions Are Our Inconvenience!
The 'Shack - You've Got Questions, We've Got Attitude!
The 'Shack - You've Got Questions, We've Got One Employee In The Store That Can Answer Them In A Halfway Intellegent Manner, And Unfortunately It's Their Day Off, But We'll Call Them To See If They Aren't Screening Our Calls...
I know why they didn't go with this one, it's a bit too short for those huge banner advertisements at the front of the 2 foot wide store fronts at the mall.