Screen Grabs chronicles the uses (and misuses) of real-world gadgets in today's movies and TV. Send in your sightings (with screen grab!) to screengrabs at engadget dt com.
Something very peculiar popped up while we were watching Kid Cudi's "Make Her Say" music video. Just as the song is winding down, Mr. Cudi (also known as Scott Mescudi) can be seen "air scratching" while someone in the above frame takes the pantomime one step further with DJ Hero's turntable peripheral. The connection runs much deeper, though: the song was produced by Kanye West, whose rise to fame arguably came when he produced Jay-Z's critically acclaimed album The Blueprint... and Shawn "Jay-Z" Carter, in turn, happens to be one of the two artists (along with Eminem) promoting DJ Hero. Funny how that works out. Video after the break, and jump to the 3:03 mark if all you really want is another glimpse of the controller.