Microsoft's new retail logo revealed in trademark application

You know how serious Microsoft is about those new retail stores it's currently building? New logo serious, fool. This artful rethink of the familiar Windows logo just popped up in a trademark filing saying it'll be used to identify "retail store services and online retail services" for computers, media players, cell phones, video games, and more. Sounds like this is one box you'll be seeing in person sometime soon.

[Via PC World]

[MarnBeast Posted Aug 10th 2009 6:48PM]

I know, weird right? It's like ALL these tech news sites print the news they discover, even if someone else printed it too!

[onepinksheep Posted Aug 10th 2009 11:07PM]

Yeah, just like how all the newspapers print the same story even if another paper printed the same thing.

[GML Posted Aug 10th 2009 4:28PM]

I don't know why, but it looks like a logo from the 70s, like an evolution of the Caldor logo or something. I don't care for it.

[Socr209905 Posted Aug 10th 2009 4:40PM]

I vote for best two opening lines in an article. Ever.

[abusethedog Posted Aug 10th 2009 4:40PM]

I think it's horrendous. It's like they reverted back to 8-bit or something. A little style please?

[(Unverified) Posted Aug 10th 2009 4:43PM]

I'm on my way to the tattoo parlor right now!!

[(Unverified) Posted Aug 10th 2009 4:42PM]

Question is: does it glow?

[(Unverified) Posted Aug 10th 2009 4:47PM]

Haha... BOX!

[(Unverified) Posted Aug 10th 2009 4:44PM]

Reminds me of this:

http://gadgets.boingboing.net/gimages/Apple%20Authorized%20Service-thumb-520x545.jpg

[ardbuijsen Posted Aug 10th 2009 4:48PM]

Sp when do they start hiring good designers???

[Scuba Steve Posted Aug 10th 2009 4:59PM]

I wonder if they know we're not in the 60's anymore???... and haven't been for a while.

[brexb Posted Aug 10th 2009 4:53PM]

Is that some compression fuzz I'm seeing or is it simply a migraine coming on?

[Alahmnat Posted Aug 10th 2009 4:59PM]

Am I the only person who thinks it looks like the Silver Pictures logo? http://www.brandsoftheworld.com/categories/movies/159105.html

[fourthletter Posted Aug 10th 2009 4:59PM]

Wow Microsoft actually comes up with simple clean design , and everyone complains about it !

[(Unverified) Posted Aug 10th 2009 5:00PM]

You guys don't get it! The reason this image is good is because it is finally multiple windows being shown in the icon instead of just A window.

Window[s]

[(Unverified) Posted Aug 10th 2009 5:09PM]

Haha! The author means box like vagina, I get it!

[Maccadude33 Posted Aug 10th 2009 5:11PM]

It's not that bad, but it seems kind of plain for a store logo. But, I could see this becoming the universal Windows logo instead, looks better that way.

-MD33

[iFargle Posted Aug 10th 2009 5:15PM]

It looks alright, but I preferred the wavy one with only one color per square.

[Jigielnik Posted Aug 10th 2009 5:16PM]

i feel like im looking at the logo for an upscale house paint store...

[Valicore Posted Aug 10th 2009 5:26PM]

Damn that is an UGLY logo. I think it would be more suitable for a lego store or something. Looks like the Windows logo when copied by a 5 year old in Paint from Windows 95.

[(Unverified) Posted Aug 10th 2009 5:29PM]

http://idisk.me.com/franktinsley/Public/Dockdrop/Microsoft-Store-Logo-Single-Color.jpg Check out the single color version. Pretty... exciting?

[theswiss Posted Aug 10th 2009 5:46PM]

whats your point???

[theswiss Posted Aug 10th 2009 5:45PM]

well it's okey better then the flying windows logo ... and obviously not made with Paint !

[jayayess1190 Posted Aug 10th 2009 5:50PM]

Stolen from someone on Gizmodo: http://www.youtube.com/watch?v=Tw-GGT6900s

[acniehaus03 Posted Aug 10th 2009 6:08PM]

i like it... kind of retro lookin...

[acniehaus03 Posted Aug 10th 2009 6:09PM]

i guess they need to make something easy to sew into shirts haha...

[(Unverified) Posted Aug 10th 2009 6:13PM]

This reminds me of Joseph Alburs Homage to the Sqaure... If you don't know what that is, google it...

[(Unverified) Posted Aug 10th 2009 6:14PM]

It's simple and easily recognizable.

That's the point of a logo, to introduce familiarity...some people think it should have been rendered on a SGI workstation for it to be purposeful.

[ziggen Posted Aug 10th 2009 6:18PM]

I think they just stopped trying

[kobioshi Posted Aug 10th 2009 6:24PM]

it's a story... of man named brady... Looks awfully 70's to me! I wanna see Gates in bellbottoms and Balmer in some psychedelic polyester shirts in the ads man.

[Scribbles Posted Aug 10th 2009 6:43PM]

The new logo looks like it could be in the background of one of my powerpoint presentations about the elegance of a Mac.

[(Unverified) Posted Aug 10th 2009 6:53PM]

Microsoft tops itself again as the most foolish of all tech companies on the planet. This "logo" or "graphic" merely reflects the sad and laughable attempt of Microsoft trying to be "cool" and "hip". Microsoft is old, rickety, archaic and you can easily see from their sad and pathetic attempts at being cool, that Microsoft is incapable of being a "me too" in regards to being young, fresh and cool like Apple. Perhaps their marketing inspiration should point toward Russia during the 1950's era, where clunky, oversized and immediate obsolescence go hand in hand.

[Decoy Posted Aug 11th 2009 3:05AM]

Jubei, you're so coooooooool.

[Ed T Posted Aug 10th 2009 6:55PM]

Just more monkey-spankin' visual vulgarity from the geniuses in Redmond. What does this logo say? Nothing. What does this logo represent? Nothing. How much design effort went into this logo? Almost none.

[commonman Posted Aug 10th 2009 7:15PM]

LOL. looks like they took Apple's old Rainbow colors and put them in a box. What will the "try" to think of next?

[Karate Tortoise Posted Aug 10th 2009 8:23PM]

yeah, cuz apple totally invented the colors red, blue, green and yellow.

[ianrawluk Posted Aug 10th 2009 7:31PM]

what happened to the recession antidotes?

[INNUENDO 64 Posted Aug 10th 2009 8:22PM]

Logos are created, not bought. And anyone who understands color theory might have more appreciation for this logo. I do, but i think a more microsoft-esque logo (versus windows-esque) would have been better

[GrokSurf Posted Aug 10th 2009 8:34PM]

Looks like a broken window.

[MKANAMAN Posted Aug 10th 2009 10:27PM]

Success is simplicity. They want a logo people can remember, so all you whining bitches saying its not the 80's, you're wasting your stale breaths.

[(Unverified) Posted Aug 10th 2009 11:19PM]

Meh, it's kinda bland

[DeAthWaGer Posted Aug 11th 2009 1:24AM]

Actually, it looks like they simply went to a website with a color wheel where you can pick a scheme for web design, and then clicked on the four colors and got 2 complements each in the same palette.

I deal with those things every day at work.

I have a gut feeling that we all are going to get very used to this logo when each panel is printed out 5 foot by 5 foot and suspended by wires, in a store front with computers displayed in front of it (similar to Apple stores)...

...and each monitor and Zune has the blue screen of death on it (sorry, had to do it).

[(Unverified) Posted Aug 11th 2009 8:28AM]

Its like my video driver failed.

[Kid Red Posted Aug 11th 2009 9:53AM]

Looks like they zoomed into their bitmap logo a bit too much.

Did the same crew who handled the new Pepsi logo for a 1mil do this logo as well?

[(Unverified) Posted Aug 12th 2009 7:41PM]

Homage to the Square! Josef Albers. Totally.