Variants of existing Vertu models are a dime a dozen. Actually, come to think of it, they're the exact opposite of "a dime a dozen," but we digress -- the point is that we don't really get too worked up these days when Nokia's luxury brand decides to refinish one of its hilariously expensive models in another shade of ostrich hide. There are a few key differences with the new Ascent Ti Neon, though: one, they've actually reshaped it to better fit in a purse; two, they've changed out the leather bits for rubber; and three, it's neon, for goodness' sake. Despite the revised shape, the phone is exactly the same on the inside as any other Ascent Ti already on the market, which means euro 3G, a 3 megapixel cam, and 4GB of storage. It'll all go for the bargain basement price of £6,000 (about $9,900) when it hits in October.

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Vertu Ascent Ti Neon screams 'I'm rich and I watch Saved By The Bell reruns'