Well, this one doesn't exactly come out of left field, but it looks like gaming industry execs are starting to sing a decidedly different tune now that Sony has finally cut the price of the PS3. Speaking with GamesIndustry.biz, Ubisoft bigwig Yves Guillemot said that "it's exceptional news, actually," adding that "I think the machine is a great machine, with the Blu-ray." EA Games president Frank Gibeau was also apparently more than happy to back up that praise, saying that, "I think it's awesome," and that "it's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us." Still noticeably mum on the matter, however, is Activision's CEO, who once threatened to pick up his ball and go home if Sony didn't drop its prices.