EA, Ubisoft execs applaud PS3 price cut, also like things that are good
Well, this one doesn't exactly come out of left field, but it looks like gaming industry execs are starting to sing a decidedly different tune now that Sony has finally cut the price of the PS3. Speaking with GamesIndustry.biz, Ubisoft bigwig Yves Guillemot said that "it's exceptional news, actually," adding that "I think the machine is a great machine, with the Blu-ray." EA Games president Frank Gibeau was also apparently more than happy to back up that praise, saying that, "I think it's awesome," and that "it's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us." Still noticeably mum on the matter, however, is Activision's CEO, who once threatened to pick up his ball and go home if Sony didn't drop its prices.
[Via Joystiq]
[Via Joystiq]



















I like things that are good too.
me too
Harry Potter and the Prisoner of PS3
But i own Xbox. Both consoles rock !!1
Excellent article title.
EA might like it but EU will fine them for this treachery!
@ meat_juice: MMMM.......SALVERY.... :P
Activision CEO Where is your god now, still want to leave the PS3 now? go ahead and leave the industry then lolz and oh wait XBOX360 elite is more expensive than cheapest PS3 now, go bitch at them if you dare douche bag.
Dr House, you just compared the cheapest PS3 to the most expensive 360.
ok.everybody happy now!!lets make some awesome games. hear that activision?!
get a job and STFU!
I can't wait to see what's going to come out of the PS3 Slim. I have very high hopes for the PS3 Slim to the point where I feel like it's going to become a success, just like like the PS2 days.
comes out for the slim? its the same damn console.
What I mean is that the price can definitely make a difference in the gaming industry. I have high hopes for the PS3 Slim in terms of Sony getting some of the market share from Nintendo and Microsoft.
Sony already had a sizable lead when PSOne/smaller PS2 was introduced. Even if sales suddenly go through the roof it'll take several years to play catchup in terms of number of consoles sold. And that assumes MS/Nintendo don't counter-offer in some way or another.
Things will most definitely look a little better for Sony thanks to this, but don't be expecting this to reshape the last 3 years.
...and you need to learn how to spell.
Huh... I never knew Harry Potter was a gaming industry exec...
Lol "I think the machine is great, with the blu-ray" that comment just sounds hilarious. It's almost like he pays no mind to the PS3 at all.
Yeah man that thar PS3 is a great machine with all it's... bluray capabilities and it's.... plethora of ports to plug things into. Woo.
...just like a girl! MWahahahaahh
i'm sorry. way out of line. :)
The hell?
Activision's CEO can take his quadrillion overpriced plastic peripherals and shove them where the sun don't shine...
there's only one problem if activision jumps ship;
no more COD
no more Tony Hawk
no more Guitar Hero
any possible blizzard games in the future (unlikely, but still)
ok, so 3 problems. COD being one of the biggest.
@ brothertim: I doubt Activision's devs would have a hard time finding another publisher to pick up their blockbuster series.
@meat_juice
Get a life sometimes
LOL at the Harry Potter Comment
You're a wizard harry!!
We had communism (well, actually, communism can't work in principle, so we pretty much just settled on "extreme socialism") for about 45 years and I can tell you one thing. After 1989's velvet revolution (the fall of communism), we still feel the aftermath of such a fucked up constitution!
Communism (or generally socialism) is the WORST constitution there is and it should actually be put outside law as it constrains free will, free thinking and freedom generally!
So you either have absolutely NO IDEA what the fuck you're talking about, or you're insane and thus belong to a hospital for mentally challenged.
Of course they're happy. It means more overpriced games are going to be sold = more profit! :) Good on them.
Ok this is the third time my comments don't appear, what the hell Engadget?
wow, how old are you? 12?
i bet your school teachers are excited by your comments/grammar. oh, wait, you probably never went to school or you'd know what the fuck you're talking about when you say you are pro-communism.
i wonder what you're using to check this site? a computer? i'm willing to bet almost all of it was made in asia by those "salves" you mention.
you're so dumb
GOD (B)LESS AMERICA!
@ predator
i don't think they will get a choice. Infinity Ward, Treyarch, Neversoft are all OWNED by Activision, so they will likely not get a choice. They could break away, but i highly doubt activision will let that happen without a fight.
but this is all speculation. i doubt activision will jump ship in the first place, they just make threats to get sony to start helping (price cuts) and it worked.
I've got an idea, how about EA and Ubisoft drop the price on their $60 games.
...and stop with the b.s. overpriced, questionnable DLC and on disc unlocks while they're at it.
obviously they are exciting b/c ppl have been holding out on buying the ps3 until the price drop, hence they will sell new games to all the new ps3 owners... of course they're excited about that...
This isn't singing a different tune. This is the people asking for a price cut being happy about getting what they've wanted for a long time. How is that singing a different tune?
"Activision's CEO, who once threatened to pick up his ball and go home if Sony didn't drop its prices."
A man aware of an impending price cut makes an empty threat knowing the inevitable outcome only to give employers and employees the impression that his influence is greater than it actually is.
He is as worthless to me as any other gasbag executive I have to deal with. They are not warriors or heads of a great beast. They are usually clueless, money hungry borderline geriatric bitter men that let pride and greed get the best of them to make up for whatever drive and previous successful accomplishments they lost and still live in the shadow of.
Sounds about right.
He can't pick up his balls because they haven't dropped yet.
Wait, ball is singular..
Now that they got what they wanted can us concumers ask something too? Lower the price of the games make it cheaper.
As far as I'm concerned, Activision's CEO can take his ball and go!
jeez meat_juice u have serious issues
Which one is Phil Schiller?????
Neither...
http://www.teleread.org/wp-content/uploads/2009/08/schiller.png