of kids want an iPad
The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them.
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This is different than the Sirius|XM app and different in that it only turns your iPhone/iTouch into a sat. radio interface. It doesn't actually turn your iDevice into a sat radio. This is an excellent idea for a company with issues in the past of products that fail too quickly and developing an application is likely much less expensive than developing new hardware.
If this product goes over well there is likely going to be a home kit and maybe even speaker docks with this function built it. jk asked why Sirius was relying on Apple... I see it as a way to use a proven platform that a lot of people already have and adding functionality. For people that have an iPhone and XM, I think this is going to be really great way to use them both.