The original Transformers saw feature packed releases on two different HD disc formats, so it's no surprise Paramount is planning a few new wrinkles for Transformers: Revenge of the Fallen. Before even opening the box, Video Business notes an "augmented reality" box will let buyers use their webcams to access a special Transformers-related website, beating the Star Trek release with a similar feature to the shelves by a few weeks. Not impressed by that type of gimmickry? Actually inside the box is a DTS-HD MA soundtrack and two discs including plenty of Blu-ray exclusive bonus features like The ALLSPARK Experiment, Transformers Data Hub, Gian Effing Movie and The Matrix of Marketing. Michael Bay and the rest of the Blu-ray fans can enjoy it (including The Dark Knight-style IMAX sequences) on October 20, MSRP is $29.99.

Read - Transformers: Revenge of the Fallen Blu-ray Details and Cover Art
Read - Transformers 2 first out with augmented reality

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Transformers 2 Blu-ray packs special features inside & out October 20