NPD expects PS3 sales to jump 40-60% post-price cut

It doesn't take a whole lot of analysis to figure out that a $100 price cut will result in a boost in sales, but market research group NPD seems to think that the PS3's new $299 price point could have a particularly big impact on Sony's numbers once next month's sales are tallied up. While it's obviously not a sure thing, NPD expects sales of the PS3 to jump between 40% and 60% over the course of September, noting that "the USD 299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energise sales of the platform." It's also quick to point out, however, that those sales might not be enough for Sony to take the lead in US console sales for the month, adding that "other systems might too take a price cut," and that "content is still the key motivator of a hardware purchase decision."

Update: Joystiq offers a clarification from the original quote that, historically, price cuts tend to lead to a 40 to 60 percent increase in sales over the previous, higher priced month. The group is not specifically predicting PS3's sales, just pointing out what's happened in the past -- it's a subtle but important difference.

[Via gamesindustry.biz]

[Aaronage Posted Aug 25th 2009 10:30AM]

Thanks for sharing that.

Having two consoles is such a hardship, i couldn't sleep at night thinking about a PS3 and PS2 under my telly. Those few inches of wasted space, oh my!

The lack of IR hurts so much, because ya know... using the bluetooth blu-ray remote is such a hardship.

Oh and the exclusives, so poor! Uncharted, LittleBigPlanet, GT5, InFAMOUS, MAG etc. are all sooo bad. Where's my precious Halo, cos' there's totally nothing like it on the PS3

Yeah, and the lack features oh my god! I love having to buy overpriced proprietary accessories like wifi, play 'n' charge, hard drives etc. And i love having to pay way more than the PS3 over the 360's lifespan to get the same functionality, i love you subscroption fees!

Yep, the 360 is real awesomeness.

[steel Posted Aug 25th 2009 8:26AM]

For me, the whole announcement was more like, "Dang, those things were still $399? I thought they were $299" because like most people, I'd written it off long ago as way too expensive. Oh yeah, it has a Blu-Ray player. That I can't control w/ a normal remote. awesome.

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