Video: PS3 Slim's Japanese commercials likely to cause fear, distress, and confusion
The folks at Palm may think they've learned how to make some creepy commercials, but let's face it, they've got nothing on Sony. The Japanese company has a long history of discomforting, unexplainable advertising that rivals a David Lynch movie -- in fact, Lynch even directed his own television spot back in the PlayStation 2 days, itself reminiscent of UNKLE's "Rabbit in Your Headlights" music video from years before. This latest set of videos for the PS3 Slim in Japan is no exception. Turn off all the lights, raise the volume of your speakers, and bow down before the masters of unnerving gadget promotion just after the break -- we included the Lynch ad, too, in case you were interested.
See more video at our hub!
See more video at our hub!























Me love you long time!
Damn, you're like the king of down voted comments today...
These ads are seriously awesome.
PS3 gives the Japanese orgasms? Sex sells I guess.
@iLoveApple:
LOL!
It's just a pity your username makes you sound like someone that gets off on anything.
JAPANESE EDITING = EPIC WIN!!!!!!!!!
does this even make sense to anyone?
It's intense people really into a game, and playing with others. I'm not sure what the problem with getting that is.
Well..I guess they make sense as far as intense gamers blah blah blah...
But..even when looked at in a creepy way these commercials suck beyond belief. This seems to be a trend in advertising today...and it's horrible.
Oh yeah, was that an elephant I heard in there? Is that to symbolize how even though this is "slim", it's still really really fat?
I don't know, but I have to strange feeling to go buy a PS3 now…
Asian advertising is a whole different creature. The less sense they make, the better they are revived apparently.
The phrase at the end claims that your heart will move faster O.O
Don't let your obese friend with the double bypass know about the ps3 slim ok?
if this schwarzenegger commercial is any indication, no japanese ads make any sense whatsoever
http://www.youtube.com/watch?v=KGx1F1PGdE8
Are you being facetious or do you genuinely not understand that these are videos of people playing video games. Seems incredibly self-explanitory to me and, I would imagine, anyone with an IQ above that of a house cat.
Looks like someone got a hold of some type of drug in this video...
That face pic cause distress, fear and confusion. Where's blurry cam when you need one.
My eyes! My ears!
PS3 gives constipation?
people always try to be the funniest guy on engadget
sometimes someone makes me laugh, this guy.... not so much
it was a good try though...
I think these commercials are genius! How many times does everyone make faces while they play? Answer: lots. I don't have a ps3 and don't particularly want one but I still say well done Sony on this marketing campaign!
Still the Ps2 commercials was way better than this ps3 ad.
Yeah, that PS2 advert rocked.
Eh, not that creepy :P
Man these are so unsettling, I do like the style though and think they are very effective at promoting the brand, they don't have to make sense, they just need to get your attention.
Whatever they're paying you, I'll double it.
How good was that Lynch ad.
Very good?
Sad to say but it seems David Lynch might have stolen the idea from this U.N.K.L.E. music video:
http://www.youtube.com/watch?v=2hnpf-XPOnw
Considering that he ripped off one of the coolest videos ever?
Terrible.
The new ones are pretty sweet though.
Well... Sony is at it again. Remember the baby ad?
it makes me want to buy another ps3
I definitely likey! The gameface idea is novel, not done by a competitor yet, and don't know which games they used, but the auditory feedback was pretty good. I'm sure gamers will recognize the games those people are playing, and will remember what the commercial was about.
Overall, well done. good use of creepy facial expressions.
Unfortunately, the same cannot be said about the creepy-Pre adds with the weird white witch... creepy obviously doesn't work ALL the time.
The game face ad not done by a competitor yet.....have you ever watched a Wii ad?
Agreed... not bad, different. I get what they are doing. One would definately remember these. Not creepy, like the PRE commercials.
i thought they were both absurd
I usually hate Sony's ads but these were quite cool.
Absolutely Brilliant.
Just like my O Face.
If this is supposed to be what we look like when we play games, all this makes me want to do is stop playing games. Doesn't fill me with an urge to buy a PS3 Slim. With that said, I think its a terrible, counter productive ad.
makes perfect sense to me... well done!
AHHH CRYPT KEEPER!!!
http://www.youtube.com/watch?v=uu8456pVSLI
I always liked this one
Whatever. Looks like Sony is trying to recover the U R NOT (Red)e PR campaign from the original PS days. I still have the promo tape that we played at Blockbuster in a loop sitting on my shelf. *shrugs* At least the price has dropped.
*sighs* Not blockbuster....Toys R Us.....geesh.
Thought this ad was well done, i know me and alot of my friends make the same kinda faces when we are playing, granted not as over the top as the fella with the huge hair and red glasses but we still make game faces.
They remind me of the amazing film "Requiem for a Dream", they use the similar 'fast-paced' quick edits and have a similar background music to the score composed by Clint Mansell. Freaky.
Seems inspired by Aphex Twin's music.
Yep, looks like Cris Cunningham work to me.. or inspired by it.