Givenchy and Justin Timberlake unveil "Play" cologne in MP3 player-esque bottle

Far be it from us to pretend that we know the thought process behind this one. Givenchy's latest fragrance for men, Play, was created in cahoots with Justin Timberlake, and comes in a PMP-style package. Is it a cute play on words, or a reference to the fact that Timberlake used to make music for a living? Hey -- as long as we're getting our Amyris Wood and Pink Pepper undertones, we really don't give a damn. Can't live without it? It's on sale now for somewhere between $55 and $75.

[Via Switched]