Givenchy and Justin Timberlake unveil "Play" cologne in MP3 player-esque bottle
By Laura June 
posted August 25th 2009 1:18PM
posted August 25th 2009 1:18PM
Far be it from us to pretend that we know the thought process behind this one. Givenchy's latest fragrance for men, Play, was created in cahoots with Justin Timberlake, and comes in a PMP-style package. Is it a cute play on words, or a reference to the fact that Timberlake used to make music for a living? Hey -- as long as we're getting our Amyris Wood and Pink Pepper undertones, we really don't give a damn. Can't live without it? It's on sale now for somewhere between $55 and $75.
[Via Switched]
[Via Switched]
Sorry has this just launched in the States?
Been available in overhere for years now.. same package.
Being a hipster, I MUST buy this and show it off to my non-hipster friends so as to draw their jealousy.
Hipsters don't wear Givenchy or listen to Justin Timberlake, your friends will laugh at you instead
But if he does it ironically, then it's totally hipster.
A real hipster (like me for example) after a shower of pure oxygen parfumes itself with a scent he distilled by himself carefully blending the essences of Ozone, Argon and Xenon and a few parts of Rutherfordium.
You you use ( or even worse buy) this abominable scum you are not entitled ever to pronounce the word "hipster"
a real hipster would get a tattoo of the bottle on his/her forearm
it's not a guitar pedal?
This is news to me... What's a guitar pedal? Do you mean foot pedal? When did Justin start playing the guitar?
I got this for christmas last year.. old!
Listen up nub.. there is this thing called "Re-Gifting"
if you don't want it, wrap it up and pass it along... WTF do you think fruitcake is for?
damn noobs, gotta spell it out for them each and every time.
But I did want it, and it was very nice. Maybe you misunderstood what I was saying.
True that it's not new per se: Givenchy Play was launched in Europe last year.
But it wasn't available here in the US/Canada until this month. And being the cologneisseur I am, I've smelled it. The regular one smells weak, and the Intense version, while it smells good, smells a lot like like Bvlgari Black, which I already own. Pass.
Can I take the contents and put it into any other bottle or is it DRM protected?
You can only use it with their range of bathrooms.
Make sure it's compatible with your skin before you buy it.
Hmm. 512mb wal-mart mp3 player $7,
Nasty ass cologne = $19.99
total = $26.99
_____________________________________
512mb Mp3 player + Nasty ass cologne = $55? WTF?
Just cause it's not Jobs' ball sweat doesn't mean it smells nasty.
Calm down/ quit trolling already
wow you fan boyz have to talk about Apple when no one else is dont ya...
nub
Hey iTard! I mentioned Jobs not Apple. If you're going to try and insult me, use fan boi, seeing I am only one person.
iDiot Troll is an iDiot
because it's not actually an MP3 player, it just looks like one? do you not know what -esque means?
dont wanna be a playa no mo
This cologne actually doesn't smell bad the lighter one has a good sent and sweetness too it! I am not a fan of cologne but it's not offending on the right person...
they sell this at sephora in men section
this is soooooo old... lol.. extremely old. like over a year or two maybe
Old news is old.
:3
"Play" actually smell pretty good. I was going to pick up a bottle when I get the chance.
Been using this for a month and it's great!
I posted this on Gizmodo last week regarding Justin TimberFake
Justin TimberFake need his ghetto pass revoked, dude left Janet Hanging after that superbowl titty fiasco and now we see him hanging on Caria, Talking about the ultimate parasite.
...still true!!
Hey I got this one cuz I actually like the smell. Only did I realize that it had that design and Justin Timberlake was their model... made me almost return it but I like the smell and the design so it's 2 out 3 pros...
By that logic, you are still counting 3 pros, admitting you have a problem is the first step my friend....
so...is this tragically hip or tragically (fail) cheesy?... I think it's the latter - they're just trying to hard and also, they're kinda late to the party, yeah?
I use Alec Baldwin's "Rage" instead.......it's a lot like Moby's "Mindless Drivel"
What does this guy do for a living anymore (timberfake), Sell defective wardrobes?
LAME. Not even a real mp3 player.
Celebrity-endorsed fragrances.
Is there any mindless fashion-slave they cannot attract? That is the question!
I swear I'll buy it once I get a second opinion from Oprah and Bono.
Dr Phil too
(just to make sure I'm mentally stable in my life choices and financials).
Been wearing this since the end of last summer... there's actually a day and night version... just like Timberfake it's alluring for 15 minutes then it just vanishes away into nothing...
I wouldn't call it a "PMP-style" package as much as a "DAP-style" package...
Isn't this old news. Why are they posting it now like it's a big deal. Been in stores already.