Amazon announces next wave of Frustration-Free Packaging
Now, this one we can all probably get behind. Amazon -- which announced its "Frustration-Free Packaging" initiative back in November of last year, promising to kill clamshell plastic casings and the like -- is making good on its word and stepping up the effort again. Joining the ranks of partners Fisher-Price, Mattel, Microsoft and Transcend, Amazon's announced that Kingston Technologies is throwing its weight behind the drive to end our sadness and frustration as well. David Sun, co-founder and chief operating officer of Kingston also pointed out the eco-friendliness of such measures -- which surely won't be lost upon any of us, either. Kudos!























It's a good idea BUT Amazon charges more for these items than it does for the standard item in the clamshell packaging. Or at least the few items I've seen with this option. For a $25 item they were charging like $1 more for the packaging but not telling anyone about it.