3M debuts MPro 120 pocket projector and awesome ad simultaneously
By Laura June 
posted Aug 28th 2009 10:32AM
posted Aug 28th 2009 10:32AM
[Via Engadget Spanish]
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Wow. Cheesy cannot begin to describe that ad.
Yeah, that ad is pretty cheesy. The projector looks like it's a pretty cool piece of tech. It probably would have been better if the ad focused on the units features instead.
I saw it last night in America's funniest home video's
Oh my glory, that was awkward to watch!
Especially the sound effects. The one at :13 was awesomely awful.
The noices at 0:10 and beyond reminds me of the flintstones and the jetsons!!!
aah. the good old days of cartoon network!!!
That's a big ass pocket!
That's a big ass-pocket!
That's a big ass, Pocket!
That's a Big, asspocket.
That's a bi gas spocket!
That's-a big as Spock, E.T. !
That's a big ass pock, E.T.!
Sound investment? Over 400 for VGA with a 4:3 image? When 720p and widescreen in a brighter image is not far away? How is that a sound investment?
Utter crap.
Agreed. How is ANY electronics purchase an "investment". Also, how does something qualify to have the term "Ultra" attached to it? Sure it's portable... but is it really ULTRA-PORTABLE? Is anything? I mean, once it's "portable" ... Isn't that enough?
n.
Like when you go to Best Buy and they ask... "would you like to protect you investment with a warranty?" If my purchases form Best Buy are investments I'm in trouble...
its not aim at financially challanged gimps, but professionals who can either afford this stuff without having to think about the impact on their bank ballance or who can offsett it against tax or just simply claim it back from the company....
afterall its less than an office pro licence.....
Let me start with I agree, electronics are not an investment. Because I like a healthy debate...
If you were to purchase this because you were a business minded road warrior, and it helped you score more contracts/deals/money. Then would that not be an investment in much the same way businesses invest time and money in their employees/printers/ink/rent/etc. to receive dividends? If an item is purchased for personal use (ie. watching movies, video games, etc.) then it can not be considered an investment. If it is purchased with the 'for profit' intent (business deals, presentations, et al) then it can be termed an investment. You are investing some money in the hopes that you will be able to get a return greater than the original investment. As to whether it is a sound investment or not, I saw only video capabilities there, not audio. I would call it firm (it isn't squishy by any means), or hot (as that lamp gets a little warm I am sure), maybe even bright (although the lighting seemed dimmed whenever the projector turned on.)
Cool shades, bro.
I was half expecting a black bartender to do a backflip off a chainlink fence halfway through...
What would the world have been like without Rick? I love watching the VH1 pop-up video, gives nostalgia a whole new dimension.
How do you half expect something...
You plan on expecting it for 1 minute, but expect something else 30 seconds later.
That ad impressed you. It's like Peter Sellers mentally-challenged dog directed it. OK, the projector is kind of neat, but you said it was the ad that you liked. Wow. Losing respect fast. Please post something genuinely cool.
Sarcasm detectors not working?
Want to see my "pocket projector"?
but its sooo small!
Here's another ad idea 3M. Feel free to use:
Scene opens, revealing a standard office projector in its giant leather carrying case beside the Pocket Projector.
Voice over: You're responsible for bringing the projector, and it's a long walk to the next meeting. Your choice.
Logo, fade to black.
that's sweet you muther
I love the thud as it hits his pocket at the end of the ad :)
He can use it to play his Gamecube with his bros while they chill, drink Natty Ice, listen to Dave Matthew's and smell like axes.
Listen to Dave's what?
"I was like, 'I love Jack Johnson!'..."
plus the projector is small enough to fit ur backpack with room for a big black dildo!!!
Cannot access the website. Is it down or just disturbed?
Well, that's 1:01 of my life I'm not going to get back. There is NOTHING special or noteworthy about the ad.
As for the device... While "pocket" seems to stretch the definition a bit, it is a nice, compact size. Wouldn't it be cool if the really good projectors shrunk down to this form factor?
But given that it isn't in the truly "nano" category, the specs seem just a bit on the weak side.
My other burning question about such devices: will someone devise a pocket screen?
Wow, what a horrible ad. Stay classy, Engadget.
worst commercial...
The one thing I would want to see from the ad is a clear idea of how its projection works. Something that was completely absent.
I'm impressed that they got Cyclops to do an ad. I was waiting for him to blast the projector with eye beams when he raised his sunglasses. Then again, that would only add a visual contrast with the brightness of the projector. 12 lumens is the same amount of light output from igniting flatulence.
If you're looking to get hold of the 3m mpro 120 pocket projector then you can find them in stock at Personal Projector. http://www.personalprojectors.co.uk/catalog/product_info.php/products_id/29#3m
I was waiting for him to go sliding across the floor in briefs,socks and a popped collar..
Tagline -- "Pocket Projectors, not pocket protectors."
Terribly convenient that they never showed a semi-decent shot of what the screen looked like. Only one reason why they wouldn't. They are trying to sell the cool factor for something that really doesn't work that well. If it did, they'd be touting the crap out of it.
Okay so he puts the projector in his breast pocket, but where does he put the little tripod stand? pants pocket?
Hes already got a tripod in his pants.
Wheeeeeeeeeeeyyyyyyyy.
So 3M marketing = Awkward guys with video cam, Cheesy Jazz iTunes library and Windows Movie Maker...
I should apply.
@KrazyCalvin
same way a girl gets "kind of" pregnant?
Awwwww, how cute! It stands up all on its own!
That ad is classic cheesy.
Like "We're no strangers to love"
The only plausible explanation for the OP calling that an "insane ad" is that she MUST be getting a kickback from 3M for shooing eyeballs to the video. The was a basic plain Jane ad of no particular note. I think Miss June needs a bit more probationary time before posting with the big dogs. I used to trust these sorts of recommendations from Engadget. Don't make me have to pay attention to who the authors are before deciding to click through.