According to VideoBusiness, Rentrak reports show a 10% drop in pricing on new releases to $23.47 and 1/3 lower pricing on catalog titles to $17.23. Still, that's apparently not low enough for some retailers, who hope to see high definition flicks priced just a few dollars above their DVD editions. Of course, while we're more than willing to pay $25 for Jerry Maguire on Blu-ray (love Tom Cruise, even jumping on couches) we can see how that would be problematic for some consumers. Still, an NPD analyst is quoted saying "price is a moving target" as mainstream buyers enter the market, where do you think the magic number for Blu-ray acceptance is?

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Surprisingly, cheaper Blu-ray movies make everyone happy