Sony may be working to expand the perception of the PS3
as a media powerhouse with half-hearted bundles
and new advertising campaigns, but according to SCEA Director of PlayStation Network Operations Eric Lempel, it's already doing quite well in that department. He indicates that 74 percent of all PS3 users have "spent some time" watching Blu-ray movies, with barely a quarter left shunning the machine's high-def creds. Of course, the real question for Sony's sake is how many have gone ahead and purchased
some of those fancy discs, a stat that Lempel doesn't share, but regardless we have to think it's time for Sony to stop putting tedious advertisements for Blu-ray players at the beginning of its Blu-ray discs -- we've already got one, you see? It's very nice!