Video: Sony confirms it's 'bringing home 3D' starting in 2010

As it turns out, yesterday's report was spot-on. Sony today announced that it is bringing the experience of looking absolutely ridiculous in 3D glasses home to the living room. The initiative is "starting in 2010" and will expand through BRAVIA LCD HDTVs, VAIO machines, PlayStation 3, and Blu-ray discs... and not in the press release, but we clearly see a CyberShot digital camera in the promotional video (look out, Fujifilm). It's hard to say from the wording if all the listed product lines will go 3D next year, but from what we gather there'll at least be BRAVIA sets in time for that Christmas. Curious see the zaniest video this side of the second dimension? Well, we don't have that, but you can giggle your way through Sony's promo after the break.


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[FireMonkey Posted Sep 3rd 2009 4:20AM]

3D Games you say?
They are already here (Invincible Tiger): http://xboxlive.ign.com/articles/977/977952p1.html

This game can be played in standard 2D, in any of the new methods supported by all the new TV's coming and in the old fashioned anaglyph (red and blue glasses )methods.

You can get it now on Xbox Live Arcade and I think it may be on PSN now too.

[TechHedz Posted Sep 2nd 2009 11:48PM]

Why are they bringing back this lame fad. 3D comes and goes and to implement it in tv's now is just stupid. 3DFX had 3d glasses like 12 years ago, look how long that lasted. Who is going to carry around glasses with them everywhere they go or what household is going to have 30 pairs of glasses. Probably at 25+ bucks a pop as well. Its such a lame idea. 3D shouldn't be brought to television until we have total 3d holographic images that float in space. This idea needs to be shot!

[asw Posted Sep 3rd 2009 4:04AM]

I totally agree with this. Look at that picture. Seriously.

So rather than be good parents and try and keep children away from TV (because families aren't spending enough time on real face-to-face communication), they're all going to sit around wearing STUPID 3D glasses?!

I can see the appeal of 3D, but it needs to be built into the tech, not the tech attached to us.

[Xyg Posted Sep 2nd 2009 11:52PM]

Why do they hate us so much? They need to stop "pushing the envelope" with 3d bullshit. I have a feeling they won't, though. and soon enough, "3d enabled" will be the new "1080p capable" sticker on the front of TV's, DVD players, and Receivers.

[Extinction Posted Sep 2nd 2009 11:57PM]

I can't wait for this. They should be adding it to stuff this year not next. Why does Sony always wait so damned long?

[bakedbeans6 Posted Sep 3rd 2009 12:06AM]

Please stop touching my dolphin.

[Johnny Tremaine Posted Sep 3rd 2009 1:01AM]

The only good thing about this lame move from Sony, is that retailers will be pushing these new sets at high price points and cutting the prices for normal TVs.

Bargains for all of us!

[spin cycle Posted Sep 3rd 2009 1:17AM]

That's exactly what I was going to post.

I don't give a flying dolphin about 3D, but it if makes great 2D TVs fall to commodity prices, I win.

[Punx Posted Sep 3rd 2009 1:23AM]

I have a samsung 50pna450 3-D ready plasma and cannot wait for

the 3-D!!!

[Monkeytofu Posted Sep 3rd 2009 1:53AM]

3 Dimensions of annoyance because I already wear glasses. Glasses on glasses is one of the worst feelings ever.

[Johnny Tremaine Posted Sep 3rd 2009 2:24AM]

"Sony is the company to do this and make it work.

Right. Tell that to their ATRAC and Memory Stick divisions.

No, requiring separate glasses, or as you say, contacts (!!!) to sit and watch Sony 3D TV has FAIL written on it in capital letters on a billboard placed in Times Square.

[dan325013 Posted Sep 3rd 2009 2:29AM]

Haha the family in the picture is trippin.

[MFGtom Posted Sep 3rd 2009 6:33PM]

I bet as soon as I receive my shiny new HDTV, it will be absolutely obsolete... oh well :D As others have said, hopefully if 3D is widely introduced there could be a bit of a price drop, which would be great for everyone.

I'm not too bothered about 3D, being so used to 2DTV I feel it would look quite gimicky, and this sony video does nothoing to help that.. Super 3D dolphin family fun time!! No, i'm fine with my 2DTV, thanks...

Feel free to check out my site, if you like: http://myfreegadget.co.uk/

[(Unverified) Posted Sep 3rd 2009 4:29AM]

I really don't see the point of this. It is quite clear that 3D is simply being pushed by Hollywood as a means to reduce piracy but it's actual impact on the viewing experience is next to nothing. I've sat through a few 3D movies recently and it just doesn't add anything - just occasionally things get poked out of the screen at you.

Frankly, the only immersive experience that has been produced is IMAX. Even IMAX with 3D doesn't add anything more than the basic IMAX.

Still, I have to agree with other comments that it should make current technology cheaper and that's great - as long as I'm not going to be forced to either watch or subsidise this push for 3D then I'm happy with it.

[(Unverified) Posted Sep 3rd 2009 6:23AM]

That video felt like one of those on youtube that try to show how stupid Americans are.

[erasure25 Posted Sep 3rd 2009 3:08PM]

They already have 3D DVD/Blu-ray movies out there, but apparently they are all based on the red/blue glasses and the quality sucks. I would love to get a few pairs of permanent (not disposable) well-built polarized 3D glasses (better than the ones you get in the IMAX 3-D theaters) and 3D Blu-ray movies. Obviously, 3D games on the PS3 would be hot as well, incorporating their new motion technology they recently announced.

[(Unverified) Posted Sep 3rd 2009 7:22PM]

This is great news. I can't wait to play some PS3 games in true 3D! Thats going to be sick. Also, I'd really like to see some real 3D-BluRays (not that anaglyph garbage). 3D really is the next big thing. I saw the sneak preview for Avatar in IMAX 3D and I was blown away by the experience. It was like I was actually there on some alien planet. This is going to be sick.

[(Unverified) Posted Sep 6th 2009 5:16AM]

could the ppl on the couches be any more fake?