Xperia Pureness -- the phone formerly known as Kiki -- reared its head today, mostly in the form of press shots of stylish people who demand stylish handsets. Don't have any tech details yet, but we do know that it's a fine example of Sony Ericsson's new "brand direction," which -- as we heard yesterday -- can be summed up succinctly (and a bit nauseously) as "make.believe." Right. What we do know, however, is that it will be officially launched in November 2009 "through selected retail distribution channels in key cities around the world," that the company wants us to approach this as "a work of art rather than technology," and that the company hoped to "sculpt an object of design that reflected the purity of water and a sense of calmness when not in use." Just what we needed! We're sure Frank Lloyd Wright would approve -- you know, if only he hadn't died fifty years ago. See for yourself in the video after the break.