Looks like the British Video Association
is looking to push those impressive percentage gains it keeps touting even higher. It's joining forces with the major Hollywood studios on a million pound (only a million (($1.6 million)? well, we are in a recession) ad campaign pushing the "benefits of Blu-ray" on flicks like Terminator Salvation
, Inglorious Basterds
, Snow White
and other high profile titles due this holiday season. The Hollywood Reporter
says the plan to broadcast TV spots across all major channels throughout November and December should bring the message that Blu-ray is the best way to enjoy films at home, we just hope someone sits down Peter Bradshaw
and indoctrinates him.