Microsoft and Tesco strike up 'virtual DVD' partnership
Starting this autumn -- which is sort of like now -- Tesco stores in the UK will be offering "virtual DVDs" to customers who purchase certain home video titles. Promising no less than a "DVD-equivalent" experience, the new service will be replete with all the menus, copyright warnings and extra bits you'd find on the disc itself, plus additional exclusive content and movie viewing parties with online chat. We're not entirely sure films need all the added interactivity Microsoft has cooked up, but ambitions are to expand the bonus content and to offer the service in other markets "eventually." And hey, seeing as it's based on Silverlight, all that good stuff will be available on Mac too.


















Tesco is enough to put me off anything other than strawberry laces.. Hmm.. Strawberry laces..
Typical $$$ Micro$oft $$$
Strawberry laces just aren't the same since they took out all the artificial flavourings!
Another way of making money on us - customers...
It's a free Market... Supply and demand...
Yeah because companies developing new products is a bad thing..
You know no one is forcing you to buy it, right?
Daniel would rather a world without any goods or services? How do we live in your world Daniel? Self-sufficient and autonomous? Am I allowed to trade my cabbages for my neighbour for some carrots?
Hahaha, because Tesco is all about handing out goods to the needy? It's a business, it's supposed to make money!
And "customer" is not a dirty word! In fact it would be a whole lot better if governments thought of their citizens as "customers"! You get what you pay for.
Uh... yeah. How about MVIX. It can do that.... without the copyright messages if the user so chooses. Bummer, man.
I could drive to work, but I still take the train - All about choice.
The release says it "will deliver a similar level of quality as consumers have come to expect from DVD and Blu-ray". Blu-ray! Yeah, right...
* When compared to Tesco Value BD player (rrp £29.99)
Dreamed up by the people who still write 'interactive menus' on the back of dvd cases.
Forget it, they will be as cheap as anything else in Tesco
So, if I understand this correctly, I can download a copy of the movie if I buy the DVD from Tescos. If this is correct then I am trying hard to think of a reason why I need the digital copy, which presumably only plays inside your web browser via the Silverlight plug-in (perhaps Windows PCs can playback Silverlight content via Media Player?), when I already have the DVD. It is surely more convenient to simply play the DVD, particularly if you want to watch the film on your television. Perhaps this is useful for mobile viewing of movies on a laptop but then again we already have services like the iTunes Store, although additional competition is always nice.
why would people not just buy the disc and then sell it, but keep the DRM'd file?
So basically it's like a video downloaded from a Torrent site, except in a proprietary format, with all the annoying ads etc. and you have to pay for it?
lol @ the dubious sounding "certain home video titles".
Anyway, could be good for a niche. Like, you buy a ton of these movies on DVD, and as a bonus you could access them anywhere on your lappy out and about, or at a friends house maybe.
Why does Neo have a beard made of mold?
It's the Tesco Value Neo which is on the "out of date" shelf.
I thought it said "virtual DVDa" at first
Is that Keanu Reeves?
Yeah, I think so. That was my first thought as well. The pasty skin / green beard combo tipped me off.