Proudly rocking the XBR10 nameplate, this is the latest Sony BRAVIA (peep the
video from its Japanese launch), though the potential to be
greatest is up for debate. These 52- and 42-inch models skip over the company's well received (but expensive)
Triluminos LED technology for
cheaper edge lit LEDs like Samsung. Sony is taking advantage of the tech's slim frames to include wireless HD streaming -- you'll be plugging set-top boxes, game consoles and other video sources into a separate media box, plugging in anything other than AC would ruin the style. Still, it's hard to see many people deciding that wireless HD, Internet powered TV Guide, BRAVIA Engine 3 processing, Motionflow 240Hz, video streaming from Amazon, YouTube and Netflix and Sony's version of Yahoo! Widgets is enough to overcome a serious case of sticker shock. The KDL-52XBR10 and KDL-46XBR10 arrive in October with $5,000 and $4,500 MSRPs, respectively; over a thousand bucks north of comparable, wireless-less
Samsung models featuring the
same backlighting tech. That Sony brand and experience worth the difference to you?
posted Sep 9th 2009 5:00PM
Cheaper and 5 grand in the same post?
*sigh* At least nobody ever sells this stuff at this price.
Exactly my thoughts. I was thinking wow, Sony has some cheap wireless TVs coming out!
doesn't necessarily mean the TV is cheaper. That's a big red flag to those more attentive buyers out there that Sony has cut corners yet again. Here's a little note of comparison; Panasonic and LG both have wireless as well, so Sony isn't the only one. LG has a range of 30 feet. Panasonic has a range of 30 feet, or 20 if you're passing it through a cabinet first. Sony and LG need line of sight, but it's the exact same system. They cut corners and still charge you like it's the premier TV to end all TVs. They pulled the same thing with the XBR8 and I can tell you I was unimpressed, but still had to sell the damn things to people fawning over it like it was Scarlett Johannsen sporting the "wet look" on your bed.
That would depend on whether or not I win the lottery before between now and its release.
I'm digging the LG SL90 with it's border less design..
I like the looks and the tech, however, I'm not a big fan of Sony in general, so... I'll pass.
But still, a very nice TV indeed.
It's beautiful...
looks stunning.
ITS A SONY
HELL YEA
By Oct...the edge lit will be obsolete and samsung will be in full swing marketing the true led with backlit tech...whats up with sony..always trying to catching up...?
what?
Sony doesn't play catch up. Sony is still 1 of 2 companies that offers TRUE LED, XBR8. They are 2nd to release WHITE LED like Samsung but they had to because they would lose a lot of customers to Samsung. I personally can't justify spending twice the money onto TRUE LED from Sony. I think that Sony is #1 on the market when it comes to best TVs but when it comes to value they are a lot of times not even in the top 5.
@sivakvepa & george
Sony isn't playing catch up, they were in fact the 1st company with an edge led lit television the tv: the KLV-40ZX1M officially released in September, in retail stores in December of 2008. the tv is still available here:
http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921665537438
Look up the model number KDL70XBR3 and say Sony is playing catch up. Triluminos LED has been around way before XBR8.
George @ Sep 9th 2009 6:40PM
Sony doesn't play catch up. Sony is still 1 of 2 companies that offers TRUE LED, XBR8. They are 2nd to release WHITE LED like Samsung but they had to because they would lose a lot of customers to Samsung. I personally can't justify spending twice the money onto TRUE LED from Sony. I think that Sony is #1 on the market when it comes to best TVs but when it comes to value they are a lot of times not even in the top 5.
-when has sony been #1 for best TV's? When it comes to flat panels the best tv's are usually plasmas. Pioneer has been considered the best name for consumer flat panels for years. This year the honor goes to Panasonic
Saw an LED lit TV (Samsung 32") for the first time earlier today, still in awe at how thin they are!
Yea, but it doesn't have local dimming. I just got my new tv money, the lg 55lh90. It's LED lit with local dimming + 240hz, and I got it for just $2200; somehow $500 less at BB than amazon.
I've never been a Sony fan, but this tv sure is sexy!
I Bought a Pioneer PDP 5010 In this range and am still impressed every time I turn it on. 5000 retail = 3800 to 4300 street. Might be worth it image impresses
Are you kidding? For the market that wants a wireless TVs (seriously, who wants to clutter up that cleanliness with cables?? hehe) and looks that stunning, the extra grand is not a big deal. For me, it would be a big deal, unfortunately. And also, the TV does come with a lot of features. In any case, wow, that looks awesome. Wonder what PQ is like.
I am actually shopping for 50+ inch TV and I was looking as Sony and Samsung. Samsung 55 8000 series sell at Best Buy for $2900. It looks fantastic. Sony XBR10 is pretty much the same but it is SONY.
I am gonna say this. If money isn't a problem I'd go for Sony. I still gotta see it in person and see how much better this thing is. If it's 3500, I will gladly pay $600 over Samsung. What I really wish for is that SONY would drop price of XBR8 to like 4000. I would jump on that in a fraction of a second.
I own a 52 XBR6 and love it, I only paid 2k
Is it odd that the 42" screen has the part number KDL-46XBR10?
what the author wrote is a typo, the tv is a 46"
its not really a typo. that's the model number. most if not all retailers use that. the model number tells you everything you need to know about the TV anyway. See that little 46 in there? its not a coincidence that the TV is also 46 inches...
1k more than the Samsung... they can run for it. Sony got their reputation for great quality equipment but if my Sony PVR is anything to go by the TV will have more bugs than my garden. Their PS3 web browsers is just as bad, regularly locking up the whole console, and if their not going to fix that I dread to think what their TV web features will be like!
Actually, Samsung has surpassed Sony as the "must have" brand for TV's.
$4500. Sold, sign me up - Ill definitely be picking one of these up when its released.
This spring i purchased a 52" Sony XBR9, it has the 240Hz motionflow technology. I think it has the best picture i've seen so far, after i got that i havent shopped around much though. I ended up spending $4,200 on it after taxes and freight. I also did get a free blu ray player with it. The price had dropped about a month after the release and then they added deals to that. That was also with an extended warranty. So if you have the money to spend, id say spend it.
4,200 is a lot for that set. There are quiet a few sets that will outperform the 9. In fact... in a private ultimate HDTV comparo between all of the best sets of this year by all the big name manufacturers the xbr9 got last place. =/
Wow, you paid way too much for an XBR9, considering that model isn't even one of the LED backlit units; I paid way less than that for my 46XBR8 this spring. Should have shopped around.
5000$ for 52" in 2009....dude!!
Wait a minute, something is not right here.
XBR10?
It appears to be exactly the same as the ZX5.
What's the difference?
North America and Japan model designations, respectively. (same same)
Dear Sony,
Please call me back when you don't reduce picture quality of the XBR series trying to make it thin. Please give us local-dimming LED back again.
How sad for those of us who actually consider picture quality ahead of styling that, with its XBR10, Sony has decided to follow Samsung in deploying side-lit LED backlighting. Visit an electronics store with a robust selection of LCD TVs and look at this year's 7-, 8-, or 9-series LED backlit models from Samsung next to Sony's now two-year old XBR8 that uses locally-dimmed LED backlighting. There's no comparison. Sony's XBR8 line (called X4500 overseas) still retains the best-looking picture of any LCD television, hands down.
Here's the folly of Sony's decision to bring the XBR10 to market outside of Asia (where lemmings still dutifully buy electronics for status over end-user experience): people willing to spend US$4000+ want to know they are getting the best image available, while people who are dazzled by slick, thin styling can find what they want for half the price from Samsung. As long as Sony continues to make their XBR8 sets available, perhaps we should read it as an admission that their newer fare is still not as good.