The "I'm a PC" line in a direct attack at the "I'm a Mac" ads. Proudly stating that she is a "PC" and not just the fat, stupid, stereotype that the Mac ads portray PC people as.
The "4 1/2" is saying that if a kid can use a PC then everyone should be able to and that it's not as complicated as Mac people would have you believe.
Therefore, that simple little line is the most powerful statement in the ad and what the whole series of ads is centred around.
Yeah I can see where you're coming from, but I just think a little girl uploading and sending a photo is sweet - seems 'natural' and unscripted, but then in the end when she said the tag line it kinda spoils the 'innocence' (like some adult/ad director told her to say that), if I can put it that way.
It'd be better if she said something like "I'm 4 1/2 and I can use a PC" or something along that line. But the "I'm a PC" tag line is used in current MS ads :P oh well.
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IMO the ad would be better if she didn't say I'm a PC and I'm 4 1/2.
The irony is if a PC were 4 1/2 years old, it wouldn't be able to run vista. (Nor would a mac more than 4 years old be able to run Snow Leopard)
The "I'm a PC" line in a direct attack at the "I'm a Mac" ads. Proudly stating that she is a "PC" and not just the fat, stupid, stereotype that the Mac ads portray PC people as.
The "4 1/2" is saying that if a kid can use a PC then everyone should be able to and that it's not as complicated as Mac people would have you believe.
Therefore, that simple little line is the most powerful statement in the ad and what the whole series of ads is centred around.
@Muddy,
Yeah I can see where you're coming from, but I just think a little girl uploading and sending a photo is sweet - seems 'natural' and unscripted, but then in the end when she said the tag line it kinda spoils the 'innocence' (like some adult/ad director told her to say that), if I can put it that way.
It'd be better if she said something like "I'm 4 1/2 and I can use a PC" or something along that line. But the "I'm a PC" tag line is used in current MS ads :P oh well.