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Sony Ericsson's £530 Pureness is 'iconic' not ironic

Thomas Ricker , @trixxy
09.15.09
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There's nothing typical about Sony Ericsson's Pureness handset so why should details about its launch differ? Brand Republic, a magazine focused on advertising, quotes Sony Ericsson's director of marketing, Cathy Davies, saying that the low-spec'd (said to lack GPS, camera, WiFi, and gasp, a touchscreen) candybar with translucent display will go on sale in November for £530 at Selfridges and "design museum shops." And if it wasn't already clear (get it?), SE says that it's positioning the device as "an iconic niche product, not mass-market." In other words, Harrods shoppers need not apply.

[Via Techradar and Pocket-lint]