AmazonBasics: Bezos and Co. starts private-label consumer electronics line

You had to see this coming. Or not. While Amazon has certainly shown an ability to do well in the consumer electronics space (ahem, Kindle anyone?), we never exactly envisioned the mammoth e-tailer to spark up its own private-label line of consumer electronics. Designed to go mano-a-mano with the likes of Monoprice and other cut-rate accessories providers, AmazonBasics will -- at least initially -- offer consumers AV cables, blank DVD media and other inexpensive doodads for not much cheddar. Everything the outfit sells through this initiative will ship in frustration-free packaging, and Bezos has already committed to expanding the line "in the coming months." As expected, these products will be eligible for free (albeit slow) shipping if you break the $25-per-order mark, and while Americans can begin ordering today, it'll be a tick before these wares trickle out to international portals. So, industry -- are you scared yet?

Read - AmazonBasics
Read - Amazon's press release

[kgod0wnz Posted Sep 20th 2009 6:09PM]

AmazonBasics High Speed HDMI Cable (6.5 Feet / 2.0 Meters) [Amazon Frustration-Free Packaging]: Our Price: $8.94

AmazonBasics High Speed HDMI Cable (9.8 Feet / 3.0 Meters) [Amazon Frustration-Free Packaging]: Our Price: $8.35


For just $0.59 more you can discard 1 meter of cable. Great Deal!

[Zorat Posted Sep 20th 2009 6:25PM]

Dude, someone has to cut the cable.

[(Unverified) Posted Sep 20th 2009 9:51PM]

Excellent! Monoprice have THE WORST audio cables. I have bought 3.5mm extension cables multiple times, and each batch is crap. I keep thinking, "Oh, this was just a bad batch - I'l try them again", but they seem to maintain their "standard". Same can be said about their 3.5mm stereo splitters... basically every audio related cable I've even bought from them. I have bought good stuff from them, but I just have doubts about their quality control.

Then again, Amazon could be just the same...

[bvocal Posted Sep 22nd 2009 12:54PM]

yeah, more over priced gear!