Clearwire's far too young of a company to be dealing with a mid-life crisis, but just a year or so after it really began rolling out its Clear WiMAX services in select portions of America, it appears that the outfit is changing names. Confusingly enough, the company (currently Clearwire) will be renaming itself as the service (currently Clear), leaving us to wonder what exactly CLEAR (the rebranded company) will call its WiMAX offerings. There's no indication on the company's website as to when it plans to make the rebranding official, but a customer in Charlotte, North Carolina has informed us that the change is already underway in the Queen City. According to him, his equipment was recently swapped out, with the new modem boasting a Motorola logo and a "CLEAR" logo instead of the "Clearwire" emblem as before. Interestingly, he also claims that his download speed received a (gratis) bump from 1.6Mbps to 5Mbps, which resulted in a "huge improvement in speed." So, any other users out there getting their modems swapped out? Call us crazy, but we're guessing it's just a matter of time.

[Thanks, Rick]

Update: Clearwire pinged us with a few clarifications here. Ready? Good. Clearwire, as a company, is not changing its name. So far as the SEC knows, the corporate entity will remain "Clearwire." The new "CLEAR" branding is a push to market its true 4G WiMAX services (as opposed to "pre-WiMAX service"), which are rolling out to over 40 existing Clearwire markets around the country. Seems that explains the speed boost Mr. Rick experienced, huh?
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Clearwire renaming itself CLEAR, getting a logo makeover too