Clearwire branding true 4G WiMAX rollouts 'CLEAR,' upgrading pre-WiMAX areas nationwide

Clearwire's far too young of a company to be dealing with a mid-life crisis, but just a year or so after it really began rolling out its Clear WiMAX services in select portions of America, it appears that the outfit is changing names. Confusingly enough, the company (currently Clearwire) will be renaming itself as the service (currently Clear), leaving us to wonder what exactly CLEAR (the rebranded company) will call its WiMAX offerings. There's no indication on the company's website as to when it plans to make the rebranding official, but a customer in Charlotte, North Carolina has informed us that the change is already underway in the Queen City. According to him, his equipment was recently swapped out, with the new modem boasting a Motorola logo and a "CLEAR" logo instead of the "Clearwire" emblem as before. Interestingly, he also claims that his download speed received a (gratis) bump from 1.6Mbps to 5Mbps, which resulted in a "huge improvement in speed." So, any other users out there getting their modems swapped out? Call us crazy, but we're guessing it's just a matter of time.

[Thanks, Rick]

Update: Clearwire pinged us with a few clarifications here. Ready? Good. Clearwire, as a company, is not changing its name. So far as the SEC knows, the corporate entity will remain "Clearwire." The new "CLEAR" branding is a push to market its true 4G WiMAX services (as opposed to "pre-WiMAX service"), which are rolling out to over 40 existing Clearwire markets around the country. Seems that explains the speed boost Mr. Rick experienced, huh?

Clearwire renaming itself CLEAR, getting a logo makeover too

[Speedracer98 Posted Sep 25th 2009 4:59AM]

A friend of mine works for clear and he convinced me to try the internet even though I already had fios. This was months back and it's the same modem in those pictures. So I guess in washington state this has already happened a long time ago. The speeds were shitty... with fios I got 1.2 megabytes down and clear didnt even give me half that...

[bjg222 Posted Sep 27th 2009 10:41AM]

They have been advertising as Clear for a few months here in Atlanta, since about a month before the service went live. There's been a clear store on Peachtree in midtown for a while now, too.

[nukemdomis Posted Nov 19th 2009 12:28AM]

I also have the Motorola WiMAX modem and Clear out here in Las Vegas. I just recently started using the service so it's always been fast for me and everything has been labeled as Clear.

So far I'm pretty happy with Clear Internet.

http://www.acreativedesktop.com/clear-high-speed-internet-help.html