of kids want an iPad
The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them.
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"Yes, I know most DRM solutions can and will be circumvented. If there's a lock on the door, someone is always going to try to find the key and usually they will. It's not about that. Folks that are looking to avoid paying for stuff will usually find a way. I'm talking about folks who are willing and looking to legally acquire content."
You had me up to this point. People will circumvent DRM not jsut because they want to get it for free. First they might need to circumvent DRM just to get it to work on thier system since some DRM makes content inoperable on some configurations. Secondly you may need to circumvent DRM to impliment fair use. Examples being copying a DVD to an iPod, using an iTunes MP3 in a slide show of your pictures (I had personal experience with this one and it was a nightmare)
Lastly people may want to circumvent DRM so that they can actually try the content before they decide to purchase it.
IMO DRM hurts the industry way more then it helps.