Actually, while the device does suffer from an indentity crisis, being a wolf in iPod clothing, the advertising color scheme DOES look remarkably similar to the Zune and ZuneHD color scheme, with bright neon colors pearched on a black background. Seriously, just look at the background there for a second, and tell me- if I placed a ZuneHD in the picture instead, it would seem like another Microsoft publicity shot, wouldn't it?
For those looking for a device strictly for reading, the new Kobo is a nice little option. It's small enough to slip into a pocket, can do more with a PDF than the competition, and at $129, it's $10 cheaper than both the Nook and Kindle WiFi.
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Actually, while the device does suffer from an indentity crisis, being a wolf in iPod clothing, the advertising color scheme DOES look remarkably similar to the Zune and ZuneHD color scheme, with bright neon colors pearched on a black background. Seriously, just look at the background there for a second, and tell me- if I placed a ZuneHD in the picture instead, it would seem like another Microsoft publicity shot, wouldn't it?