It momentarily slipped under our US-centric noses, but another log was thrown on the Chinese high definition format war recently when Universal Studios and National Geographic joined Warner in supporting China Blue HD. Format War Central also reports 8 new manufacturers have signed up to join the CHDA backing the format. That plus a claimed 3-1 sales advantage have the CHDA calling the format war "a game no one played" thanks to Blu-ray's high prices and licensing fees. It's still unlikely China's son of HD DVD could affect that high definition movie marketplace anywhere else, but it will be interesting to see if the country's manufacturers choose that path and upgrade their existing DVD equipment instead of replacing it to produce the even cheaper Blu-ray players we'd hoped for.

[Via Format War Central]