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Survey says consumer won't pay that much extra for 3D

Ben Drawbaugh

You know what the least accurate type of survey is? One where you ask someone what they'd pay for something, because we don't know about anyone else, but the answer is almost always, "as little as possible." So it isn't much of a shocker that when asked, only 43 percent of those interested in 3D at home, said they're willing to spend an extra $200 for a 3D capable HDTV. Of that same group who actually wants 3D, only 33 percent would be willing to spend an extra $50 on a 3D capable Blu-ray player -- no clue why these two numbers aren't the same, guess the respondents didn't think about where the 3D content would come from. Although these numbers aren't encouraging, we wonder if a similar survey was ever conducted for 1080p HDTVs. We say that because at this point most consumers wouldn't think about buying a 720p HDTV and 3D is a much bigger upgrade.

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