They're doing this as precautions, if they won't do anything now and just wave it off as "It's just using an apple like we are, not that similair" now, the next time a company uses an apple that does look extremely similair to the Apple apple that company will just say: "Yeah, but look at all those other companies using apples as logo's, those are "similair" as well, but they aren't getting sued."
"TT" has the issue exactly on point. If you dont defend your trademark, it becomes "generic" (e.g., escalator, hang glider, kerosene).
This is a formal matter that Apple must do to protect its trademark should a real threat ever arise. Otherwise their mark will be considered generic and totally unenforceable. Any half-baked attorney would counsel to submit the opposition, and most big companies have at least handful of these each year. Dont believe me? Just TRY to mark a producty with anything that sounds like Kleenex or Xerox (non-generic to date).
By analogy, for all of you out there who own property, in many jurisdictions if you let your neighbor park on your yard or build a shed over your property line, and you do nothing about it, they can eventually claim ownership of the land or at least keep YOU from booting THEM from your property.
So, for all of the naysayers to Apple above, I assume you would happily let any random person build a storage shed on your property without at least notifying them ("notice") that they have built on your property? Uh huh, thought so.
if what you guys are saying is true, then i dont want you hypocrites to fill a single word of empty space on the next post about monster suing to protect their name
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They're doing this as precautions, if they won't do anything now and just wave it off as "It's just using an apple like we are, not that similair" now, the next time a company uses an apple that does look extremely similair to the Apple apple that company will just say: "Yeah, but look at all those other companies using apples as logo's, those are "similair" as well, but they aren't getting sued."
"TT" has the issue exactly on point. If you dont defend your trademark, it becomes "generic" (e.g., escalator, hang glider, kerosene).
This is a formal matter that Apple must do to protect its trademark should a real threat ever arise. Otherwise their mark will be considered generic and totally unenforceable. Any half-baked attorney would counsel to submit the opposition, and most big companies have at least handful of these each year. Dont believe me? Just TRY to mark a producty with anything that sounds like Kleenex or Xerox (non-generic to date).
By analogy, for all of you out there who own property, in many jurisdictions if you let your neighbor park on your yard or build a shed over your property line, and you do nothing about it, they can eventually claim ownership of the land or at least keep YOU from booting THEM from your property.
So, for all of the naysayers to Apple above, I assume you would happily let any random person build a storage shed on your property without at least notifying them ("notice") that they have built on your property? Uh huh, thought so.
if what you guys are saying is true, then i dont want you hypocrites to fill a single word of empty space on the next post about monster suing to protect their name