Windows Phone commercial is confusing for a variety of reasons

Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.

[pintozoz Posted Oct 12th 2009 9:50AM]

I need the Opera and TCPMP Icons along with me.

[dave95 Posted Oct 12th 2009 11:27AM]

Where is Clippy?

[(Unverified) Posted Oct 12th 2009 3:54PM]

VW's are sexy. That is a nice Golf.

[(Unverified) Posted Oct 15th 2009 1:18PM]

Remember this marketing is from the folks who brought us "Windows Mojave" blind taste tests. Advertising coherency isn't their string suit.

[(Unverified) Posted Oct 15th 2009 8:40PM]

Uh... that was a nice ad and it made complete sense! What does a "platform" mean anyways to a normal consumer? It's a clear message... "take your online world with you, wherever you go!" After seeing this if a consumer inquires about the available options with windows mobile phones, they will be offered the handsets which are available with the particular service provider.

Are you just writing an article for the sake of criticising MS? atleast provide some valid arguments and not just loose self opinions.