Philips' crazy Rationalizer bracelet / bowl concept is a mirror into your emotional well-being (video)
We're still wrapping our head around this one, another crazy idea borne of Philips' womb. The Rationalizer, a concept jointly developed by Philips and ABN AMRO, consists of two units aptly named EmoBowl and EmoBracelet. Intended for online investors working at home, the lights intensify and turn a brighter red when your emotions flare, offering what it calls a "mirror of emotion" to warn you that it might be good to take a breather and calm down before making any irrational financial decisions. A clever and surprisingly simple idea -- flashiness aside, it looks like it's just primary motivation is pulse detection -- but frankly going by the website alone, we didn't believe this was real at first. Sure enough, though, a call to Philips' PR contacts confirmed its legitimacy, and reminded us of the last time we doubted one of the company's lackluster concept sites, which ended up being the 21:9 widescreen TV. Does this mean we might one day actually get to wear one of these things? We can only hope. Concept videos after the break.
[Thanks, RicoPacino]
See more video at our hub!
[Thanks, RicoPacino]
See more video at our hub!



















with a name like "EmoBracelet" i wouldn't put it anywhere near my wrist for fear of getting cut
Captain, sensors indicate large amounts of win in this sector.
"My EmoBraclet is broken, it always says I'm moody and depressed. It tells me there's no point to life."
"It's called EmoBraclet, what did you expect. If you wanted optimistic messages you should have bought HappyBraclet."
I was expecting Jason Bourne to jump out and fight that guy.
@OneLove
+1 big win
It's actually pretty amazing tech, it charges on your wrist by the electric current from your Macbook touchpad.
Talk about wearing your heart on your sleeve...
well, the stupid thing is, it doesn't look like the bracelet ever changes. It's the bowl across the room that starts flashing when your emotions run wild.
You see, Wookiees are from the planet of Kash'ykk, but Chewbacca lives on Endor with all the Ewoks.
The colours in the disco bowl were moving between different shades of orange. Looks like it was unsure...Couldnt decide if the man was having difficulty using his laptop or excited from the thoughts of today's paycheck.
Won't you want my
Funkywatch
That gives my rhythm to my
Funkybowl
Gotta make a move
or the bowl gonna explode on me
The watch keeps movin'
This crap is boomin' with some energy
*** does the funky robo-hippie ***
Mood Ring anyone?
Whats next? The hi-tech Pet Rock?
Yes !!! From Mars !! It is a pet rock / mp3 player / personal weapon / paperweight / Californian parking aid device (specially in San Francisco) sadly it does not have a 3.5 mm jack :(
This is about the dumbest product ever.
I watched the investor video on the website and showed a businessman getting worked up over stocks. I'm pretty sure he could tell he was getting emo over losing money. He didn't need a product to flash red to inform him of that. A person is still subject to making a choice of whether they want to be emo or not and this device doesn't help that.
Ari Gold on Entourage should have to wear one of these on the show. Shit would be fire engine red 24/7 even when he sleeps.
besides... it is so fabulouzly masculine.... it is like a rave on your wrist... I read it comes with 4 FREE glowsticks
I'm sure it'll remain calm as he gains control of thousands of mortgages and begins to drive people out of their homes.
I couldn't agree more. It's a waste of time when companies try to turn basic body functions into gadget art (emotion rings, and now this). If the investor is feeling to stressed about stocks then he should just light up a bowl and watch the Windows Media Player effects. Trippy.
His emo alarm went haywire there when he logged into his guest account and lost all of his data. :P
LOL!
I think there was Zoloft in the tap water he drank and made him cool down.
why do i need the blinking salad bowl? if you are wearing a blinking thing on your wrist surely you'd be more likely to notice if that changed color. and how do you know you are getting working up when there is salad or fruit in the bowl?
When the Fruit is sautéed.
This is a stupid product. This should be labeled as a Crap Gadget. What's the point of wearing a bracelet that only shows the Windows Mystify screensaver in white only and then there's something showing the same screensaver with different colors relevant to one's stress level IN A STUPID BOWL IN THE KITCHEN?! No shit, Sherlock; stock and commodity trading can be stressful. I doubt anyone that's been doing it for much time is ignorant to the fact that it is stressful and breaks are needed. I know my career of choice can be stressful, but I generally do recognize when it's time to take a break.
This product might have a chance if the bowl didn't exist and it would let one know by some means (ex: flashing light or an audio tone) that it's time for a break or in the least keep track of isht and hand one a spreadsheet of stress levels.
If somebody sees a quick jump in the price of a commodity, they could make a rash decision. This will, in theory, help someone realize they aren't really thinking. It has the backing of ABN AMRO (a big Dutch (till 2007ish) bank), so I'd guess it is at least a little useful.
maybe if he didn't listen to such creepy music whilst trying to work...
I Think Ballmer needs one of these for when he watches those Apple Ads....
Useless?
Useless!
backscratcher?
You would have though they would have used a Phillips laptop in one of their own promo photos.
They wanted to portray an accurate situation. Nobody buys Philips' laptops.
Stupid...
This is bordering fraud... Can't believe Philips is doing something that most certainly will mean negative press
You can do actual work on a macbook? I guess they're better than I thought.
WOW! I'm an investor, and I see this helping me out a lot!..... When your mad you'll do stupid shit with your money, just out of frustration, an you'll want to recoup your loses.. THIS SHYT IS HOT!!!.....
PS.. I JUST HOPE THE WRIST LIGHTS CHANGE NOT JUST THE BOWL. WTF?
This probably would be more practical if you could use the bracelet as a watch as well
wow. Emobracelet. Seems just a little too obvious.
Im so excited,
and I just can't fight it,
I'm about to lose control,
and I think I like it!!!
***Whips bowl at TVs stocks ticker
That's the fanciest change dish I've ever seen.
Dude. I just want that as a watch. Look my watch has a screen saver on it!
I see that the bowl also displays stock ticker, cell phone SMS messages, and just about anything you want, song track info. The bowl even can act as a room light since the LED output is equivalent to a 100w bulb.
Yet you sell yourself so cheap...
philip doesn't excite me very much
I'm caught in a glass (plastic) case (bowl) of emotion!