Expect various movie streaming services to pop up in every store brand TV, Blu-ray player and set-top box around shortly, now that Funai and CinemaNow have announced a business deal. The two companies have a lot in common, while you may see Sylvania, Magnavox, Philips and Emerson as the brand on the shelf, Funai puts together the lower end electronics that end up flying off the shelves of local Wal-marts, while CinemaNow 's movie store is behind the online efforts of giants like Blockbuster. Be prepared to notice on-device streaming as the next checkbox next to "3D digital comb filter" on every generic cardboard box in the electronics aisle, though until the experience improves we don't see too many customers taking advantage.