The "there's a map for that" ad
was a pretty aggressive way to broadside AT&T and the iPhone, but it looks like Verizon's just getting warmed up. We're hearing that the carrier will be kicking off a major new campaign this evening during the Yankees-Angels game that'll feature "a very different look and a whole new attitude," calling out the "iDevice" (their words, not ours) for all the things it can't do. That's a bold offensive for a carrier that historically has lacked breadth and depth in its smartphone lineup, but with the big new Android releases
coming down the pike, this might be perfect timing -- and a strong implication that we can seriously put those endless Verizon iPhone rumors to bed for a little while.