Bang & Olufsen's BeoVision 10: something awesome in the state of Denmark (update: video!)

If you're an HDTV buff with style, taste, and money to burn (and if you're reading Engadget we have our doubts about at least two of the three) then you've probably been waiting impatiently for Bang & Olufsen to make this one official. The BeoVision 10 is a wall-mounted LCD flat screen that boasts 40-inches of real estate, a brushed aluminum frame, and bottom mounted speakers that are available in a variety of colors. As the company boasts, "every aspect of the design is thought through." It also said something about "vægplacering," the definition of which we will leave to your imagination. On sale now at the B & O store on Kongens Nytorv in central Copenhagen for 43,495 Danish Kroner (roughly $8,700) -- not shockingly expensive, as far as this company is concerned, but still far too dear for you. No word on stateside pricing or release date.

Update: As several astute readers pointed out, the translated source for this one listed the price in British Pounds when it should have been listed in Danish Kroner (DKK). The thing is far less expensive now -- so feel free to send us one for an early Christmas present! You have the address. Oh, and a vid is after the break!

Read - Here is the new B & O television
Read - B & O's new flat panel

[MacMuttonchops Posted Oct 19th 2009 1:23PM]

I'll take two!

[SonicEarth Posted Oct 19th 2009 1:36PM]

Ugly.

[Phen Posted Oct 19th 2009 1:37PM]

Hey Engadget - Currency translation FAIL - it's going for $8732.67 at the current exchange rate...

[Bkm72 Posted Oct 19th 2009 2:17PM]

@Phemoum... Yeah. If it had been listed that way. But, Alas, it was listed in British Pounds.
I believe you fail kind sir

[avengeryarr Posted Oct 19th 2009 2:21PM]

43k pounds = $8.7k? lolwut

[d0mth0ma5 Posted Oct 19th 2009 2:24PM]

Google Translate turns Kr into £ and treats the exchange rate as 1:1 i.e. it just ignores it. Phenoum is correct, Engadget is wrong.

[Jakob Posted Oct 19th 2009 2:25PM]

Neither Engadget or 'sir' fails, Google Translate just translates kr. into £. End of story :)

[Phen Posted Oct 19th 2009 4:54PM]

@BK
well shoot me for being Norwegian and reading the mouseover Danish from the read link....

and alas, the fail is on Google here - or is it on those who trust it so blindly... :o

[Bkm72 Posted Oct 20th 2009 11:19AM]

Ah....It seems a though I stand corrected.
Sorry Phenoum.

[(Unverified) Posted Oct 19th 2009 1:33PM]

lol, $70k for a 40" LCD is absolutely shockingly expensive, even for B&O.

[Canto Posted Oct 19th 2009 1:25PM]

Vægplacering = wall placement (directly translated).

[Dead Man Inc Posted Oct 19th 2009 1:25PM]

Recession Antidote please?

[Templarian Posted Oct 19th 2009 1:26PM]

I was thinking it was a 40" OLED for a second when I skimmed and saw the price. Yea $71,000 LCD lol.

[(Unverified) Posted Oct 19th 2009 1:28PM]

"Vægplacering" - placement on the wall. B&O might just be talking about something aesthetic.

Nice TV though - but I'll not consider buying it, even though I'm a dane. Way to expensive!

[(Unverified) Posted Oct 19th 2009 1:29PM]

vægplacering = wallplacement
Not £43.000,- but dkr 43.000,- You only got it wrong with a factor 7.5ish

[Templarian Posted Oct 19th 2009 1:34PM]

So that would be 8,632.29, not as bad.

(hopefully that converted right)

[Jroc Posted Oct 19th 2009 1:28PM]

Funny how it's written - $71,000, "far too dear for you". Odds are its correct, but there has to be SOME rich mofos reading this. Hell, if I hit the Powerball, I'd still read Engadget, ya know?

[(Unverified) Posted Oct 19th 2009 1:48PM]

Ludicrously rich or not, hopefully all Engadget readers know how to get themselves a 40" HDTV + speaker for well under $71,000 (and even the corrected $8,700).

[chris2 Posted Oct 19th 2009 1:28PM]

$71K for a 40" LCD TV with some mediocre speakers underneath...they grow some good weed over there.

[MarcusMaximus Posted Oct 19th 2009 1:28PM]

So it's a 40" TV for $71,000? I don't even see anything about resolution, though it is using the ridiculous, price driving but completely worthless in any practical sense 240Hz refresh rate.

[sirapdivad Posted Oct 19th 2009 1:28PM]

I want the pumpkin orb

[SecretAsianMan Posted Oct 19th 2009 2:04PM]

It's a Fluoro Shade floor lamp from Tom Dixon. Runs about $450.

And on that note, the chair is an Eames Lounger from Herman Miller ($3800 /w ottoman) and the rug looks like a Cuks (around $3100).

[Jakob Posted Oct 19th 2009 1:30PM]

Denmark may not have adopted the Euro yet, but we for sure don't use Sterling pounds - kroner/kronor is used throughout Scandinavia and the original article says the BeoVision will cost 43,495 (Danish) kr. I have no idea why Google Translate translates kroner into £ though.

Currency conversion:

Price of BeoVision 10: $8,732 or £5,323..

Just so you know, quite a difference ;)

[(Unverified) Posted Oct 19th 2009 2:00PM]

...Denmark doesnt adopt the euro because it doesnt need the euro...
...denmark is older than the euro...
...it is wiser and knows better...

[AlexL Posted Oct 19th 2009 2:25PM]

@sven,
I'm not aware of an European state younger than the Euro.

[Renal Posted Oct 19th 2009 3:13PM]

Just a quick Q from Norway...
Jeg regner med at du holder med meg når jeg sier at Engadget tar feil i overskriften, Danmark er vel ikke en stat, men heller kjent som et land?

;D

[(Unverified) Posted Oct 19th 2009 1:32PM]

Danish medie are reporting the price to be: 43,495 DKK (the dansih currency), wich is worth a lot less than £.
1 DKK is only woth $0,2. So the price will "only" be $8716.. ;)

[fastm3driver Posted Oct 19th 2009 1:35PM]

Looks kind of boring to me. For reference I have owned Bang speakers in the past.
I was expecting something cool like having the speakers cover the TV when it is off or choosing between that and having the TV cover the speakers so you can display art. I could engineer it just give me a call. I'm guessing $2k on top of a $1500 40" TV like the one they are selling.

[fastm3driver Posted Oct 19th 2009 1:47PM]

Update: $8k not $71k. Still more that my bad ass $3500 idea

[orangespoon Posted Oct 19th 2009 2:26PM]

wrong currency, please refer to BKM72s post above

[orangespoon Posted Oct 19th 2009 2:28PM]

although google translate might be messing about ;)

[(Unverified) Posted Oct 19th 2009 1:36PM]

Can someone direct me to the Engadget currency exchange store, I have some Pesos I want Dollars for HA HA HA HA HA .....43dkk for that TV is CHEAP!....got one on order in black...

[espire Posted Oct 19th 2009 1:36PM]

Joseph, something _is_ awesome in the state of Denmark ;-)

[notfred Posted Oct 19th 2009 1:38PM]

Since the speakers are black, it just looks like the bottom part of the screen is broken.

[ElvisLives Posted Oct 19th 2009 1:40PM]

I want that chair. It will be around for a lot longer than the TV...

[zim2411 Posted Oct 19th 2009 2:05PM]

Eames chair ftw. I have a knockoff in my dorm room :D

[Smurf Posted Oct 19th 2009 1:54PM]

Mmmm... B & O.

You'd have to be mad to spend eight or nine thousand dollars on a forty inch TV... even the Olsen's would know that this TV isn't any better than the highest end Samsung or Pioneer.

I don't know why B & O makes bezels for these other companies panels. It's probably a Samsung panel in there!

[NiKoLaSm Posted Oct 19th 2009 1:47PM]

My grandmother bought that not too long ago. She is going senile. Thankfully my uncle noticed and forced them to return it. Crazy Danes...

[Inzain Posted Oct 19th 2009 1:53PM]

Damn those Scandinavians sure know how to dress up a room. That looks awesome.

[(Unverified) Posted Oct 19th 2009 2:05PM]

The state of Denmark?

It should be The Kingdom of Denmark i´d recon.

BTW. "vægplacering" means it´s suitable for mounting on the wall, just like those images.

...og forresten er det dejligt at se nogle Danskere inde på Engadget :D

-Michael from DK

[(Unverified) Posted Oct 19th 2009 2:54PM]

The State of Denmark would be correct. It's a Shakespeare quote from Hamlet, rewritten though. "there's something rotten in the state of Denmark"

Men jo du har ret det er sgu dejligt at se nogle danskere her inde også :)

[Trackster Posted Oct 19th 2009 7:54PM]

I skulle ikke glemme de amerikanere der kan læse og skrive på dansk. :-)

[Xyg Posted Oct 19th 2009 2:08PM]

You know that's somebody else's panel and video processor encased in all of that glass and stainless steel, right? They (along with Runco) use or have used Panasonic Professional series plasmas in their self branded displays.

[grifmx Posted Oct 19th 2009 2:14PM]

I'll take one without the speakers so it doesn't look like an ugly square and more like widescreen.

Oh, and when it hits about $1500 too!

[Dr Yusuf AlKindi Posted Oct 19th 2009 4:24PM]

How is it that a country with a socialized medical system can produce such wonderful and expensive a/v equipment?


There must be a connection.




Maybe that connections is HDMI.

Universal Healthcare for all!

[Agent007 Posted Oct 19th 2009 2:24PM]

B&O is a lot like BOSE: that is to say it's overpriced and made to look better than it sounds. I laugh at people who brag about their Bang & Olufsen.

[(Unverified) Posted Oct 19th 2009 2:36PM]

Eh, overpaid designers.

[jmanlives Posted Oct 19th 2009 2:51PM]

http://www.youtube.com/watch?v=tRucJ-A1gIg CHECK IT OUT ON YOUTUBE!!! SWEEET!

[MikeWard1701 Posted Oct 19th 2009 4:07PM]

I'd rather just buy a Samsung, and get the Eames Lounger with the rest.

[(Unverified) Posted Oct 19th 2009 4:20PM]

@Zyg: Yes, it is the latest panel by Samsung. B&O buys only the panels that are quality-wise in the top 10% of the Samsung production line, i.e. no clouding is ever there. The video processing is B&O's own (which explains why B&O's picture quality is superior to Samsung's and most other LCD-TV's out there). It's not stainless steel, it's diamond polished aluminum. The TV sounds better than any other flat-TV (@ little over 2" thick) on the planet (talking about the built-in speakers here - they are genuinely Hi-FI). Pictures do not do justice to the build-quality or the finish of the materials (like the anti-reflective coating on the front glass).

As you've guessed by now, yes, I'll buy one, but with the motorized floor-stand, which makes the TV look even more stunning :)