LG and even big daddy E Ink, but AUO is the first to pledge mass production of the stuff (since the Readius went bust), starting in 2010. The company has demonstrated a 6-inch flexible display offering 16 shades of gray and a contrast ratio of 9:1, which sounds terrible but is actually slightly better than the Kindle's 7:1. The company is also showing off a 20-inch non-bendy version that should also hit production sometime next year. When will either get the hammer treatment? That remains to be seen.