The only thing we love more than analysts and surveys is content providers bickering over each other's ridiculous PR claims and none are as fun as when Comcast is involved. Avid readers are all too familiar with Comcast's strategy to give up on the linear channel race and instead focus on VOD "options"
no matter how silly it makes them look
to those in the know. What really makes this particular situation interesting is that Comcast doesn't appreciate it when another provider, like Verizon FiOS, gets in on the action
when it recently claimed it offered 3 times as many VOD offerings a month as the nation's largest provider. Comcast claims this is just not true and there are actually at least 17,000 VOD titles available in most markets. If that is news to you, then you aren't the only one as Verizon blasts back with "I'm surprised that Comcast wouldn't talk about these numbers in their PR and advertising. We make sure to let our customers know when we're adding more to their service." Too true, Verizon, too true. Honestly we couldn't care less about VOD because we're in the small group of CableCARD users
, but there's no way we could turn away from a train wreck like this.
*Verizon has acquired AOL, Engadget's parent company. However, Engadget maintains full editorial control, and Verizon will have to pry it from our cold, dead hands.